Are you looking to make your mark in the business world and start networking the right way? When asking others in the business world what the top networking platform is, most would say LinkedIn. LinkedIn is a great way for people to share their trusted business associates with others and build a community of connected and approved people. But while LinkedIn is one of the top online business networking sites, it can also push a large number of pointless updates and irrelevant information into your feed. The KWSM team has found some interesting alternatives to LinkedIn. Here are the 3 best networking apps to help you kick-start your business venture.
At the top of our list is Instagram. Most people know Instagram as a photo-sharing app designed to share content between friends and family members. But as the world has become more visual over the last few years, marketers are understanding the importance of using Instagram for networking purposes as well as building brand image. Since its launch in 2010, the app has attracted over 700 million users monthly, which opens up a lot of opportunities to reach new people on a single platform. Because there are so many users on Instagram, there are many people from all over the world with different backgrounds and interests. No matter how niche your industry is, you are likely to find people that are in the same space as you. Using hashtags and location tags can help you expand your reach and engage with people in nearby locations or with similar interests.
Instagram’s Direct Message feature allows you to directly message any user on the platform. This gives you the opportunity to contact people who might otherwise seem out of your reach. Through this feature, you can get in touch with thought leaders and industry professionals. This can be a great way to get the word out about your company or position yourself for a collaboration.
Facebook Groups go beyond connecting with family and friends by allowing you to connect with people who share similar interests as you. While Facebook Groups is not marketed as a networking app, it is still a great way to meet new people in different industries, get feedback and advice and obtain new business opportunities. Facebook’s search feature allows you to easily find a specific group based on practically any interest you may have. Many of these groups are private, but being qualified to enter results in building your credibility in the eyes of potential connections. Facebook Groups offer a way to stay motivated and get inspiration and valuable feedback on any ideas you may have to help better your business. By putting yourself out there and engaging with new people in Facebook groups, you can connect with a wide range of people to help teach you new things while building your network.
Clubhouse is a fairly new networking app that launched in 2020 ; it allows users to communicate in audio chat rooms that accommodate very large groups of people. It’s known for being a place to meet, talk, and share ideas distinctly through audio. Having an audio-only app drives the focus towards what is being said and increases the likelihood of retaining vital information. Audio also allows you to share tone of voice, which can display humor or compassion on a given topic – often in ways that photos or even video can’t. Clubhouse is good for networking because when you’re in “rooms” that align with your interests, you are allowed to follow people, speak and join in on conversations important to you. You can even start your own room!
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