Pinterest: Using Pins to Tell Your Story
At the end of 2019, Pinterest reported having more than 235 million users. Are you taking advantage of all those potential customers looking for “pinspiration?” The majority of users on Pinterest are looking for ideas for everyday solutions. They’re looking for answers to their fashion dilemmas, health and fitness goals, parenting and relationship questions, […]
New Tools and New Insights | Social Media Help Desk Episode 89
Have you thought about sending out a press release but aren’t sure it’s the right time to do it? In this edition of Social Media Help Desk, Host Stephen Wagner, Senior Content Editor Layla Lameijer and Content Editor Ivana Hermida discuss the most important question to ask when considering it. They’ll also discuss what you […]
Instagram Tests Desktop DMs, Facebook Sends Login Notifications, and LinkedIn Adds New Features
Two weeks into the new year and changes are flowing from popular social channels. In the news this week, Instagram rolls out testing for direct messaging for desktop, Facebook will begin sending notifications when you log into third-party apps with your Facebook account, and LinkedIn adds three new features for building better relationships with your […]
5 Tips to Write the Best Twitter About Section
Twitter is all about personality. The best Twitter bios are original and unique. Some businesses choose to throw their 160 character elevator speech up top. Others add in a few emojis. Whether your brand’s voice is serious or playful, your Twitter bio is the place to be true to who you are. To help […]
The Key To Your Success|Social Media Help Desk Episode 88
New rules for Facebook’s Messenger App, why using keywords are crucial, and getting that coveted blue checkmark on Instagram – Host and Content Editor Tiffany Lundberg, Senior Web Designer Angie Smith and Junior Content Editor Kayson Martin explains in Episode 88 of Social Media Help desk. In The News (1:10-5:14) What’s new in the world […]
KWSM Vegas Moves to the Arts District Downtown
There’s a lot to be excited about in the city of Las Vegas. A new football team (Go Raiders!), an up-and-coming arts district with murals and designs on display for everyone to enjoy, and the new KWSM office located just around the corner. We welcomed the start of 2020 with some significant changes in […]
When Should My Business Send a Press Release?
Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news quickly, a press release may be the answer you’re looking for. Press releases make up a significant portion of PR and help disperse specific information […]
Social Media Marketing | Don’t Waste Time Guessing, Hire a Professional!
Social media for business is booming, and there’s no end in sight. Channels like Facebook, Instagram, YouTube, Twitter, and LinkedIn have a proven track record for growing brand awareness, increasing website traffic, and even bringing in new leads. If your business’s social media presence is lacking, you may be considering hiring a social media consultant […]
Why Your Twitter Feed Will Look Different In The 2020 Election Year
As we get ready to ring in the new year, Twitter is making new rules that will affect our newsfeed. On the heels of the 2020 election, Twitter has banned the promotion of political ads from politicians and political parties. “Cause-based” ads will also be restricted and can not run until they’ve undergone a certification […]
Stay on Target with Creative and Effective Content
The term “creativity” is thrown around a lot in the marketing world. It’s even one of our core values here at KWSM because thinking outside the box, solving problems, and generating original ideas is a huge part of what we do. Creativity isn’t just important for making fun and interactive content, it’s imperative to stand […]
