What are the Best Marketing Podcasts?

Two women speaking over a microphone

Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new trick added on Instagram. And with algorithms continually being altered and the social tech giants choosing to keep the specific data points of their algorithms […]

Using Facebook Groups To Strengthen Your Brand And Your Voice

A group sharing interests and ideas

  Chances are, your time on Facebook is spent posting to your page, responding to some comments, and maybe messaging your friends through Messenger. While posting is obviously vital to stay on top of, you’re likely missing out on one of Facebook’s most powerful tools: Facebook Groups.   Facebook’s user base is currently about 2.23 […]

Story Time | Social Media Help Desk Episode 40

Here’s a story about a social media tool that lets you post live video and photos – for 24 hours only. Sound familiar? Well, when every social media channel available offers the feature to its users, it probably should! This week on the Social Media Help Desk, we’re talking stories. KWSM: a digital marketing agency […]

Social Media Trends To Follow In 2019

With 2019 upon us, you are likely looking at your marketing goals for the upcoming year.  While some may be apprehensive about their marketing calendar, we like to think you’d be excited at the prospects of meeting a new audience.   As we head into 2019, it’s important to be familiar with these trends in […]

Holiday Calendar Planning For Social Media

Make sure you're marking your calendar for the upcoming holiday season

It’s stressful to think about, but we’re already in the middle of the holiday season! The slide from Halloween to New Year’s is a quick one – and it will feel like you’re speeding along past Thanksgiving, Black Friday, Cyber Monday, Hanukah, and Christmas. It’s a key season for many e-commerce businesses – not just […]

Take Your Blog Out of the Box and Explore These Creative Formatting Styles

There are so many approaches you can take with your blog that it doesn’t have to be just another tiresome task you cross off of your to-do list. Your blog doesn’t have to be boxed into an intro paragraph followed by two others explaining your point and a conclusion. There are other styles that you […]

Why Your Business Needs Social Media

Every year, more business owners and CEOs learn how social media can help grow a brand’s presence. Social media allows companies to connect with their consumers in a way that offers a more personal connection and a lot more immediacy. In 2017, 71% of internet users were on social media. As this number of users […]

Social Media Makeover | Social Media Help Desk Episode 35

There’s a new moon on the social media horizon – which channels are looking towards a makeover? This week, the Social Media Help Desk is broadcasting from KWSM Atlanta! Content Editors Adam Greene and Jacy Johnson take the wheel as they discuss changes coming to Facebook, Twitter, and Snapchat, along with this week’s trending topics, […]

Make Your Social Media Work Smarter, Not Harder

Bearded fellow having fun at his desk

Running social media channels isn’t easy. Sourcing content, posting, checking your analytics… It all gets overwhelming from time to time, especially when you’re in charge of other parts of your business. Typically, social channels are the first piece to fall behind when you get overwhelmed, but they shouldn’t be. The key is to find better […]

Snapchat’s Copycat | Social Media Help Desk Episode 34

Does Instagram’s newest feature “Nametag” sound familiar to you? Well for Snapchat users, it probably does! KWSM: a digital marketing agency’s President and CEO Katie Wagner is hosting this week’s Social Media Help Desk alongside Content Editors Taylor Glaze and Isaac Juarez as they discuss this change and the best way to engage happy customers […]

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