The Facebook Boycott: Determining Whether Your Business Should Participate
More than 400 companies have recently declared that they are pulling their advertising from Facebook for the month of July to take a stand against hate speech and racism on the platform. What does the boycott mean for your business and how should you respond? We’ve developed a guide to help you navigate this new […]
Edit Your Facebook Link Previews with Domain Verification
If you manage a Facebook page, you may fondly recall when anyone was able to edit any link preview to a post. In an effort to crack down on misinformation being spread on its platform, Facebook removed users’ ability to edit link previews. While unrestricted editing access is gone for good, businesses can still retain […]
How To Make Your In-House Photography Look Professional
Small business owners understand – you don’t have endless funds to spend on marketing (or any single facet of your business for that matter). When money is spread thin, good budgeting rules all, and content creation is often the first on the chopping block. If you aren’t ready to upgrade your efforts to a creative […]
In the News: YouTube and Twitter Enhance Ads as Google Works on Limiting the Spread of Misinformation
Looking for an edge for your online ads? YouTube is bolstering the opportunity for e-commerce sales with new product listings. YouTube Ads eCommerce Product Listings YouTube is trying to make video ads more shoppable by adding eCommerce product listings beneath video ads. The listings give the viewer the ability to see and purchase specific products […]
How Your Business Can Successfully Use Branded Hashtag Campaigns
Hashtags are an important piece of most social media marketing campaigns. Whether your focus is Instagram, Twitter, or even Tik Tok, using a branded hashtag can help you keep track of all of your user-generated content and help your campaign reach thousands of users. The video sensation app, Tik Tok, recently shared how one fashion […]
Brands Consider Cutting Facebook Advertising in July
A Facebook advertising boycott for the month of July is gaining momentum among some major brands. Companies such as Ben & Jerry’s, Eddie Bauer, Patagonia, REI, and The North Face have all pledged to pull advertising money from Facebook and Instagram through the month of July. The effort comes after civil rights groups launched the […]
How to Create a Marketing To-Do List that Works
Where marketing is concerned, it’s easy to get lost in a sea of ever-compounding tasks. Before you know it, everything is urgent, and nothing is getting done. Here’s how to build a to-do list that will allow you to be more proactive with your marketing efforts and get more out of your day. Avoid Having […]
Why You Should Be Using Text Message Marketing
If you’ve ever done traditional marketing, you may know that billboards are popular along busy freeways because thousands of drivers have nothing better to do when they are sitting in bumper-to-bumper traffic. When it comes to rapid communication, text messaging is America’s preferred vehicle. In fact, we send 6 billion text messages per day and […]
In the News: Social Channels Expanding their Audio and Video Messaging including Google’s Move into TV
We send 9 billion texts per day on average, but that doesn’t mean that we always want to read when we consume content. This week, Twitter and Google launch audio and video efforts, respectively, for organic and advertising content. Meanwhile, Snapchat is focusing on educating its audience. Google Creates Additional Video Options To help advertisers […]
Five Things to Know About KWSM Social Media Bootcamp Webinars
KWSM Social Media Bootcamp is back this August, and this time it’s virtual. Historically, our Bootcamps are a 4-week learning opportunity for business owners or marketing managers to deepen their understanding of popular social media platforms – Facebook, Instagram, LinkedIn, and YouTube. This August, our best and brightest KWSM digital marketing experts will be guiding […]
