In the News: Instagram Gifts Users With Pinned Comments, Facebook Offers Custom Audience Creation, and YouTube Adds RPM Metric
In the news this week, Instagram, Facebook, and YouTube provide users with features that will help them find what they need whether it be an answer to their questions, an engaged audience, or metrics to determine an action plan. You will learn more about these features below. Instagram Allows Users to Pin Comments As a […]
4 Common Facebook Ad Mistakes
Running effective Facebook ads can be a successful way for your business to reach your biggest marketing goals, including sales, lead generation, and brand awareness. The platform allows you to run a variety of ads on both Facebook and Instagram and reach your most active customers. However, some businesses make mistakes that can ruin an […]
Team-Building Strategies for Remote Workers
As COVID-19 quickly changed the workplace to a work-from-home environment, team building has become a challenge mounted against remote teams. Whether your team was well-connected before quarantine started or not, connections between coworkers are essential to employees’ happiness and drive at work. At KWSM, we have strong leadership that communicates commitment and passion for […]
Why Your Facebook News Feed Might Look Different
The content you see on your Facebook News Feed may look slightly different thanks to a new algorithm. The revision is an attempt to put more emphasis on transparency and original reporting by boosting content from websites that provide information about their journalists and are the first to break a developing story. “When we ask […]
4 Simple Steps for Building Your Influencer Strategy
If you’ve spent any time trying to engage with your ideal audience on social media, you may have noticed something: it’s crowded out there. The number of social media users is growing and social media marketing is becoming a more integral part of businesses’ advertising strategies each year. It makes sense that organic engagement across […]
Best Practices for Target Marketing Your Small Business
It is often said that ‘marketing to everyone is marketing to no one.’ When growing your business, it is tempting to want to throw marketing against the wall and see what sticks; you want to reach as many people as possible, as quickly as possible. However, in order to effectively market your product or service, […]
In the News: YouTube Sharpens its Analytics, Facebook Splashes the Cash for Video Creators, and Google Makes Search Listings Free
Which new resources have you taken advantage of while you have been spending more time at home? In the news this week, Facebook and YouTube are providing creators with tools to help their marketing while Google gives us the ability to list products for free in search. YouTube Works on New Analytics Summary The new […]
Plan An Adaptable Digital Marketing Strategy with KWSM Social Media BootCamp
2020 has been a challenging year for many businesses. With the COVID-19 pandemic and state lockdowns, businesses are shifting their traditional marketing strategies. As society tries to function in the new normal, planning for the current and future success of your business can be daunting. Our Social Media Bootcamp webinars this August are the key […]
Lights, Camera, Action: How to Imitate Movie Marketing for Your Small Business
We have all seen the impeccably timed trailer releases and highlight videos for Hollywood blockbusters. Marketing teams seem to have their strategies laid out and ironed to perfection for their target audiences. The scale of their efforts can be out of reach for small businesses, but the principles of their work can be used by anyone. […]
Instagram Cuts the Cord to Allow Ads Without a Facebook Ad Account or Page
Instagram announced a new feature that will allow some users to create ad campaigns without linking to a Facebook Page. According to the social media giant, “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t […]
