Instagram For Beginners: My Favorite Feature
With more than one billion users, including 75 percent of all U.S. businesses, Instagram has become part of our culture. With that said, some may be new to the ever-growing social media platform. So, if your self-quarantine has inspired you to join “The Gram,” here is my favorite basic-level Instagram tip. It’s called the Bookmark […]
How Conversational Marketing Can Help Your Business
How do we typically converse with others? Conversations happen in-person, over the phone, and via text or video chat. These mediums allow us to have meaningful dialogues with clients, colleagues and everyone in between. But the conversational landscape is rapidly changing in the digital marketing world, and conversational marketing offers an immediate and effective way […]
How to Create Quality Social Media Videos from Home
If content is king (and if you’re reading this, you know that it is), video is the crown prince of social media. Video is engaging and fills your channel with shareable content that captures your audience’s attention. The best part? You don’t need expensive equipment to get started. Here’s how to jumpstart your video marketing […]
4 Reasons You Should Use a Live Chatbot on Your Website
Several studies done by Gartner and Outgrow back in 2018 predicted that more than 80% of all customer interactions will be handled without a human agent by 2020. Since we are now almost halfway through 2020, I think it is safe to say that these predictions were a little too generous. But, the trend toward […]
In the News: Instagram Updates IGTV for Creators, YouTube Makes Their Video Builder Tool More Accessible, and Facebook Creates a Guide for Advertising
As staying indoors becomes the new normal, platforms like Instagram, YouTube and Facebook are doing all they can to help businesses. Instagram is taking action to get more creators to use the service. YouTube is giving more businesses access to the Video Builder tool. And Facebook is sharing a guide to help users better advertise […]
3 Benefits of Using Facebook Messenger For Your Business
You may already have a Facebook business account for your company, but are you using it to its fullest potential? Facebook Messenger is a key element in your Facebook business account that can bring you closer to your customers and drive sales to your website. Here are some major benefits you can reap from using […]
How To Find Value in LinkedIn During COVID-19
LinkedIn has seen a lot of activity with users sharing their thoughts on COVID-19, its impact on their personal and professional life, and offering support to others. While these times are different for all of us, here are a few ways for you to stay connected to your professional network. Share Educational Content One of […]
Spring Cleaning Your Social Media: Why It’s More Important Now
Many of us are spending more time online and on social media these days. With extra downtime and limited opportunities to step away from our homes, we’re ingesting more content than ever before. And it’s amplified for those of us with jobs requiring us to stay connected throughout the day. While it’s almost impossible […]
How Often Should I Post About COVID-19 on Social Media?
When the crisis first started, news stories were being released daily. Business owners were making quick decisions and sharing important information with their customers multiple times per week. But we’ve been in crisis mode for a few weeks now. People have started to accept this as the new normal. At KWSM: a digital marketing agency, […]
In the News: Instagram Gives Users Access to DMs on Desktop, Pinterest Shares New Outlets for Businesses to Get Discovered and Twitter Leaks Information About Their Users to Business Partners
With the Stay at Home Order in effect, many platforms are giving businesses the tools they need to access their consumer base. Instagram is giving users access to direct messages on their desktop computers, and Pinterest is helping businesses simplify the buying process for customers. Meanwhile, Twitter handed information about their users over to their […]
