3 Email Marketing Tips to Improve Your Open Rate
Email marketing is a great way to reach your customers and keep them interested in your business. Thousands of emails are sent out each day, but it’s not guaranteed that the people on your list will open every email. With so many businesses using email to reach and attract customers, your business’ email marketing efforts […]
How Lawyers Can Serve Up Their Brand Story This Thanksgiving
On this day of thanksgiving, we often reflect on the elements of our lives that we are grateful for and the ways that we’ve learned and grown in the last year. While it is essential to look at these areas of growth, you should also reflect on the root of your passions, such as hobbies […]
How To Improve Open Rates in Email Marketing
You’ve spent lots of time and effort crafting the perfect email campaigns. You designed them well, wrote compelling copy, and placed buttons in all the right places. Now, why aren’t people opening your email? Low open rates on email can be frustrating, but there are steps you can take to turn the tide and increase […]
4 Tips for Successful Email Marketing Campaigns
Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap. Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email marketing is a tried and true tactic for reaching your audience. It’s a budget friendly […]
How Influencer Marketing Impacts Consumer Perception of Beauty Brands
Telling your customers how great your beauty brand’s products are only goes so far. Having a trusted source demonstrate them can be more effective. If you’ve thought about influencer marketing for your business, then you may know that this marketing tactic has the ability to sway your customers. Having a real person discuss your products […]
Kick Off the New Year with Fresh Video Content
Following a year of significant unforeseen challenges, many small businesses are finding themselves unprepared for the new year and its upcoming marketing campaigns. With digital marketing becoming more important than ever, video is on many business owner’s minds as they think about how to connect with their target audiences. Keep reading to learn about the […]
How to Market Your Law Firm This Holiday Season
The holiday bustle seems to take us by surprise every year, even during a global pandemic. If there was ever a time that people needed holiday cheer, it’s this year! No matter the area of law your firm practices, you should be sure to spread messages of joy to your contacts and prospective clients as […]
4 Tactics To Incorporate The Holidays In Your Marketing Strategy
The holiday season is upon us, and that means we’re down to the wire to effectively execute your holiday marketing strategies. If you’re offering seasonal deals or discounts, strategizing your campaigns needs to be done well before those promotions actually start. If you are only just getting around to thinking about the holidays, here are […]
3 Ways for Your Business to Create Content That Shines on Social Media
It’s no secret that social media is a crowded space. From friends to family, businesses large and small, and even influential pets, everyone has a social media account. In such a crowded space, how do you create content for your business that is authentic, resonates with your audience, and plays into your larger digital […]
How Will Removing Likes from Instagram Impact Social Media Marketing?
In 2019, Instagram announced they would be slowly testing the removal of likes across the world, with many expecting the change to occur universally by early 2021. While users will still be able to see their own likes, this metric will no longer appear to other users on the platform. This development has many influencers […]
