3 Digital Marketing Strategies to Consider this Holiday Season
The holiday season is officially here, but preparations have been underway for most businesses since the end of summer. Staying ahead of the curve is key for businesses that aim to get their customers’ attention during this busy time of year. It’s important to remind them of what they need before they need it. No […]
DIY Social Media Content for Small Businesses – 3 Tips for Creating High-Quality Content From Home
Many small businesses struggle when it comes to creating high-quality social media content. Visuals are important, and gathering enough photos and videos can be difficult for business owners. But you can create DIY social media content that properly represents your company online. After all, nobody knows the brand and its goals better than you do. […]
Transforming Into a Confident Leader Through KWSM‘S Leadership Program
12 weeks ago, I embarked on a growth journey and began KWSM’s leadership training program. At the start of the process, I tried to imagine the person I wanted to become. What type of leader did I want to be? What areas did I need to grow in? And, in just a few months, I […]
How Attorneys Can Bring in Leads with Creative Lead Magnets
When prospective clients research attorneys online, it may take them some time to determine which person to contact. You can re-engage people who have previously interacted with you online with the proper marketing tactics in place, and continue to stay top of mind throughout their decision process. A lead magnet is a gated piece of […]
In the News: Google Elevates Google Analytics as Facebook and Twitter Add New Features
As we head closer to the holidays, many social media platforms are gearing up with extra tools and features. Google Updates Google Analytics Google has added some new updates to Google Analytics, including machine learning to help monitor and track key data trends, and alert marketers and business owners to new opportunities. Google has also […]
Why Understanding The Sales Funnel is Vital to Digital Marketing Success
If your business has struggled to achieve its goals when it comes to online conversions, it may be time to take a step back and analyze the bigger picture. While it’s easy to jump right into individual marketing tactics, sometimes the wiser move is pausing to create a smarter overall lead generation strategy that will […]
How to Effectively Manage Reviews for Your Law Firm
We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations. Gathering and managing these reviews can seem overwhelming, but by constantly soliciting reviews and […]
Fundamental Tips for Landing Page Copy That Converts
Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or service is the easy part, right? Not always. 61% of online marketers say generating traffic […]
How to Amplify Your Beauty Brand’s Loyalty Program Online
Beauty brands depend on their audience and loyal customers to be successful. One way to connect and keep your audience coming back for more is to implement a loyalty program. Rewarding your customers for their business keeps them satisfied and improves customer retention. Your loyalty program should appear desirable and enticing to your entire audience. […]
In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features
These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships. Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that influencers disclose commercial relationships within […]