4 Reasons Businesses Fail on Social Media

4 Reasons Businesses Fail on Social Media

It’s not uncommon for businesses to feel like their efforts on social media are failing and their money is quickly disappearing. It can be especially frustrating for small companies that understand the potential for this style of marketing and are willing to invest but just can’t seem to get the formula right.  When you see […]

Finding Your Law Firm’s Brand Voice

Each law firm and its lawyers have a different personality and expertise, and before you create messaging for your brand online — through your website, social media, ads, and more — you need to determine what your brand is, and what your tone of voice should sound like.    This decision may seem intimidating, but […]

3 Ways to Switch Up Your Beauty Brand’s Content

abstract art of a red pair of lips

Beauty brands are constantly changing by updating products or introducing a new beauty line. Keeping your followers excited about your products is necessary to ensure your social channels stay active and relevant. If you’re worried about your content becoming stagnant, try introducing your products in a different light. Get inspired by a few ideas below […]

Retargeting Strategies for Law Firm Marketing

Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer new services to prospective clients, and as they develop these relationships more, they can get […]

Create Website CTAs That Convert With These Five Tips

There’s a lot to think about when you set out to design or update your website. Web design is a large part of creating a successful website, but there are other factors to consider when building a site that converts.  Perhaps one of the most obvious but easily overlooked factors is how you construct your […]

What is Newsjacking and When Is it Right for Your Brand?

Man sitting on bench and reading newspaper; the angle of the photo means his face and shoulders are covered by the newspaper and only the top of his head is visible.

Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time current event and generates a high level of media coverage and social engagement for the business. Right now there seems to be a few different threads of big headlines in […]

5 Components That Make A Successful Marketing Campaign

woman proudly waving arms in the air while confetti falls

Digital marketing can bring in the awareness, traffic, or leads that you want your business to drive in. When you have a clear goal in mind for a new offering, the next natural step is to begin planning how you will make that outcome happen.  It’s important to note that campaigns are not a one-size-fits-all […]

How Much Text Can be Included in a Facebook Ad?

How Much Text Can be Included in a Facebook Ad?

If you’ve been running ads on social media for a while now, you’re probably familiar with Facebook’s unique “less than 20% text” rule. This has been a slight hiccup for many marketing campaigns, adding yet another requirement that must be met before ads can be published. Recently, Facebook decided to abandon this rule, making it […]

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