5 Considerations for Building Your Customer Loyalty Program
When you hear the words “customer loyalty,” it’s possible that you think first about loyalty programs that are more hassle than they’re worth, like the free coffee punch card you always lose immediately after it’s handed to you. But loyalty programs, when executed correctly, are still a highly effective means of developing repeat customers. In […]
How to Get Testimonials From Your Clients
People trust other people. Not having testimonials or case studies readily available on your website can be a big red flag to your prospects. At KWSM: a digital marketing agency, I have the privilege to work closely with many business owners and senior-level executives. When we begin the engagement, we always ask for their customer […]
In the News: Facebook Filters Content Displayed on Your Profile, LinkedIn Shares New Retargeting Options and Pinterest Adds a New Shop Tab to Lens Results
While many of us are preparing to go back to the office after quarantine, the social media platforms are hard at work, devising new tools to help promote your business online. In the news this week, Facebook gives users the ability to manage their posting activity in bulk, LinkedIn creates retargeting options to help advertisers, […]
5 Things You Should Know About Facebook Shops
Facebook recently announced Facebook Shops, the newest option for businesses to sell their products and services online. The concept was created to live within the Facebook platform and allow shoppers to make purchases without ever leaving Facebook or Instagram. Your customers can browse, share, and buy within the platform. Is opening a Facebook Shop the […]
Case Study: How Digital Marketing Helps Push A Great Mission Forward
At KWSM, we are lucky to help tell the stories of some amazing companies. We recently partnered with one of the nation’s most important nonprofit organizations, The Congressional Medal of Honor Foundation, to raise awareness of their mission to perpetuate the legacy of Medal of Honor recipients. Here’s a look at how we developed […]
How to Make Your Instagram Pictures Stand Out
It’s no secret that Instagram has become one of the most popular and widely used social media platforms ever. With over a billion users each month — spending an average of about 30 minutes a day on the platform — it’s clear that there is a large audience there to tap into. In order to […]
4 Go-To Twitter Content Ideas for Your Business
It’s a good, no, great idea to be active on Twitter. With over 145 million daily users, Twitter is an effective and efficient place to market your business. But unlike posts on other social media channels that could be relevant for hours, tweets have an average shelf life of roughly 18 seconds, which can affect […]
6 Vital Website Ranking Factors in 2021
Search engine optimization (SEO) is a continuously moving target. As more websites get added to the internet each day, it is important to continually optimize your website to earn and maintain your rank (the spot your website shows up in the search results). The goal is to be in the 1st spot, but anywhere in […]
Tips for Using Facebook Posts to Drive Website Traffic
If you’re anything like us, you work hard to build your Facebook audience and keep them engaged. You also probably put in considerable effort behind the scenes to keep website traffic up. But who says these two tasks have to be mutually exclusive endeavors? Facebook is a powerful tool for driving traffic to your website […]
Event Support Through Digital Marketing | The Rolls Royce Cullinan Unveiling
At KWSM, our skills and experience extend beyond digital marketing, and often, our digital work is part of a bigger marketing strategy. In 2018, we had the chance to collaborate with EPURI Energy Drinks and Rolls Royce OC for a once in a lifetime opportunity – the unveiling of Rolls Royce’s first SUV, The Cullinan. […]
