Free Tools to Make Crafting Social Media Posts Easier

From scheduling and reporting software, to project management software and CRMs, there are plenty of heavy-hitting tools for social media managers, but sometimes it’s the small things that make the day-to-day of your social media plan run smoothly. Here are a few simple tools that make crafting our posts—writing copy, creating images, and hashtagging—a little […]

In the News: Google Introduces New Ways for Your Ads to be Discovered, Facebook Puts More Emphasis on Profile Verification, and Instagram Creates Features for Creators

In the News: Google Introduces New Ways for Your Ads to be Discovered, Facebook Puts More Emphasis on Profile Verification, and Instagram Creates Features for Creators

During this time when so many companies are suffering due to business closures and lack of spending, many business owners are turning to social media for guidance. Social media platforms are stepping up with new features to help businesses market in uncertain times. Google Re-introduces Discovery Ads According to Google, “86 percent of online consumers […]

Why Your Law Firm Should Be Blogging

Why Your Firm Should be Blogging, computer and gavel

Blogs are a great way for lawyers to show their legal expertise and increase their company’s digital presence. 77% of web users regularly read blogs and discovered new businesses through these articles. That means your firm has a higher chance of being discovered by new clients just by sharing information on your website. Is blogging […]

New Ways To Video Chat On Social Media 

It’s a new twist to Facebook’s launch into the ever growing world of video chatting. The Social Network has now added the capacity for Instagram users to get in on the action from their Instagram Direct inbox.  In May, Facebook launched a new feature called “Messenger Rooms” as an alternative to the popular Zoom app, […]

User-Generated Content: Let Fans Boost Your Brand

User-Generated Content: Let Fans Boost Your Brand

Want to expand on the content created by your digital marketing team? It’s time to harness the energy of consumers. User-generated content (UGC) is any type of content – images, videos, reviews, comments, podcasts, etc. – created about your product or service by individual people rather than your company. By integrating the following elements throughout […]

How to Lead Without Being a Manager

how-to-lead-without-being-a-manager

There is a common misconception that you have to be in a management position in order to be a leader in your organization. Just a few months ago, I believed these two things went hand in hand as well. After going through an extensive 3-month Leadership Training at KWSM: a digital marketing agency, my opinion […]

In the News: Facebook, Instagram and Pinterest Make Updates to Promote Users to Shop

In the News: Facebook, Instagram and Pinterest Make Updates to Promote Users to Shop

As businesses continue to take a hit as they keep their doors closed, platforms such as Facebook, Instagram, and Pinterest have taken action to help make online shopping easier and more accessible for users. Facebook Announces “Shops” Facebook Shops allows businesses to set up a free, online store for customers to access on both Facebook […]

How to Build an eCommerce Marketing Strategy

how to build an eCommerce marketing strategy

eCommerce businesses are quickly growing in popularity all over the world. With many people still sheltering at home, more consumers are looking for opportunities to purchase products online instead of heading to the store. It can be difficult to stand out in the sea of online stores and catch your ideal customers’ eye. A well-thought-out […]

Content to Inspire Your Business’s TikTok Strategy in 2020 

Not only is TikTok one of the fastest-growing platforms in the world, but it also rates as having the highest social media engagement rates per post. As social platforms go, TikTok is relatively new. Since its launch in late 2016, however, it has seen an explosion of growth, that other popular platforms like Instagram took […]

3 Reasons to Rebrand Your Company

3 Reasons to Rebrand Your Company

Your brand amounts to how your company is perceived in the minds of consumers and is defined by the experiences they have with your company. As important as branding is, it can easily become stagnant as businesses lack the time to make a change – or don’t realize a change is necessary. If you’ve found […]

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