In order to keep your small business going strong, you need to be able to adapt. In the past year, we’ve seen many businesses pivot their marketing strategies in response to the pandemic. As the year has progressed, more challenges … Read More
Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses … Read More
When representing your brand on social media, you must be consistent when it comes to sharing content. Your followers want to know what’s going on with your business and enjoy seeing timely updates. Therefore, consistency is key when it comes … Read More
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep … Read More
Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. … Read More
The 24/7 city is finally back! Vegas has officially reopened as of last month, and here at KWSM’s Las Vegas office we could not be more excited. The hustle and bustle of the city is in full swing once again. … Read More
Everyone loves free stuff. This is the number one reason why giveaways can be so powerful. Potential customers are willing to like, share, and provide valuable information to enhance the effectiveness of your marketing strategies in exchange for a chance … Read More
Pinterest recently announced new policy changes to their on-platform advertising in an effort to create a more inclusive environment experience for users. This policy bans all ads featuring weight or related images. Pinterest is the first platform to enact this. … Read More
Brand trust may be more important than ever amid the global pandemic and the widespread feeling of uncertainty that accompanied it. Having a brand that people trust in a volatile economy is crucial, and this feeling of security protects the … Read More
The results are in and 94% of consumers say that easy navigation is the most useful website feature. You might be wondering, “what website essentials are consumers trying to find?” Continue reading to learn what users need to find on … Read More