Social Media Contests for Beginners
If you are looking for a new unique and exciting way to interact with your audience, you might want to consider running contests on social media. This method opens the door to establishing a deeper connection with your followers, as they have the opportunity to get something out of it. As a consumer, the possibility […]
Q & A with Social Media and Ads Bootcamp Instructor Meredith Ashburn
Social Media and Ads is our third course in this fall’s Digital Marketing Bootcamp. This series of courses was built to help business owners like you get the most from your marketing. This Bootcamp class is co-led by KWSM Digital Marketing Strategist Meredith Ashburn. Meredith is a curious marketer who is fascinated by consumer behavior […]
Website and SEO Bootcamp | Q&A With Your Instructor
We’re ramping up for week two of our Digital Marketing Bootcamp! This Friday, KWSM’s Vice President of Finance & Operations, Stephen Wagner, will be guiding Bootcampers through best practices for optimizing websites and implementing strong SEO tactics to move their sites closer to the top of Google search results. Here’s what you need to know […]
Q & A with Lead Generation Strategy Bootcamp Course Instructor Taylor Lizura
Digital Marketing Bootcamp is back this October with a full series of courses to help your business get the best results from your marketing. The first course in our series “Lead Generation Strategy” is led by our Manager of Content, Advertising, and Training, Taylor Lizura. Taylor is an experienced digital marketer with extensive training in […]
Best Places in Orange County to Create Social Media Content
From miles of sandy beaches to stunning hiking spots with beautiful views, there is no shortage of places in Orange County for you to capture social media content, whether it be for your business or your own personal account. If you want to keep your audience engaged, making your content fun and aesthetically pleasing is […]
Benefits of Hosting a Webinar
Webinars have been around for a while, but they have significantly grown in popularity in the last few years. This is in part due to the increase in remote working as well as the consumer demand for learning. Many companies have found success in running these digital courses. You can also take advantage of this […]
Creating a TikTok Video That Resonates With Your Audience
TikTok, the newest addictive social media app, has brought in billions of users from all over the world. Harnessing its power for your business can be a game-changer. The platform is special because it allows you to connect with your audience in ways that other social platforms can’t. First, it helps you build authority faster […]
How Your Business can Benefit from Instagram TV
Have you tried promoting your business or brand through Instagram’s television platform? Released in 2018 as IGTV, this feature offers a significant opportunity to engage with your current audiences, appear to new viewers, and organically promote your brand. Once you download the app, you can browse different videos in the discovery tab for inspiration and […]
How to Get Optimal Results from Your SEO and Website with Digital Marketing Bootcamp
No matter what industry you are in, your website is the digital hub of your business. Current and prospective customers use your website to learn about who you are, what you offer, and make a decision if they want to work with you or purchase your products. That’s why it’s so crucial to have an […]
The Power of Visual Content
Creating content that is visually pleasing plays a huge role in the digital marketing landscape. We live in a world where visual content is a key factor in driving consumers to make purchase decisions. When creating a digital marketing strategy, whether it is on social media or email marketing, visual content helps increase your reach […]
