The Power of Visual Content
Creating content that is visually pleasing plays a huge role in the digital marketing landscape. We live in a world where visual content is a key factor in driving consumers to make purchase decisions. When creating a digital marketing strategy, whether it is on social media or email marketing, visual content helps increase your reach […]
What Does The TikTok and Shopify Partnership Mean for B2B Companies?
We’ve all seen the dance challenges and the lip syncs, but the TikTok and Shopify partnership is making the platform more than just a place for funny videos. TikTok is now taking a foothold in the eCommerce space and changing the game for business owners. Learn what these changes mean for your business and if […]
Case Study: Using LinkedIn Ads for Lead Generation
At KWSM, our team is passionate about sharing our clients’ stories and services through effective digital marketing strategies. We focus on driving new business for our clients and setting them up for growth. One of our clients, Art Work Fine Art Services, wanted to showcase their services to customers, demonstrate the passion their team has […]
TikTok for B2B Businesses
Popular video-sharing platform TikTok has seen its user base grow exponentially over the past two years. What once began simply as an app where users could create or watch videos related to lip-syncing over popular sounds and songs is now one of the most popular social media platforms in existence. One of the […]
Online Marketing Tips for Orange County Restaurants
If you are an independent or small chain business owner in Orange County, it is important to know how to leverage your online marketing and make your business stand out. Online marketing can really help you get in front of the customers you are targeting, and in turn, get more people in the door to […]
How to Create a Custom Location for Your Business on Instagram
Instagram users often find local companies in their area through Instagram location tags. Users can tag a location in their story or post on Instagram to let their followers know where they were in the post. Tagging custom locations on Instagram is fun for the user and it has many benefits for the business. Below […]
How to Build Brand Awareness With Social Media Channels
It’s time to harness the power of social media channels for your business and connect with new customers. Social media can really help you build consistency when it comes to your brand. This ultimately can help you inspire trust and loyalty in your customers, distinguish yourself from your competitors, and even boost your visibility within […]
KWSM Atlanta Junior Web Designer Madeleine Gets Promoted to Web Designer!
We are excited to announce that KWSM Atlanta’s Madeleine Wood has been promoted from Junior Web Designer to Web Designer! Here at KWSM, opportunities for growth exist for any team member who is eager and determined to pursue them. We saw this tenacity in Madeleine from her very first day as a KWSM Junior […]
3 Components of a Strong Yelp Profile
Here at KWSM, we’re big fans of Yelp. When it comes to online reviews, Yelp is one of the best websites for consumers. Users can contribute their opinions of businesses they’ve visited, and potential customers can read those reviews to help inform their decisions. Besides reviews, Yelp offers a variety of tools to business owners […]
Social Media Growth Hacking for Beginners
Growing a social media page organically can be very time-consuming, which makes it so important to spend your efforts where it will make the most impact. If you’re inexperienced and not sure where to start, keep reading to learn social media growth hacking for beginners. Post Shareable Content Posting content that people want to […]
