KWSM Promotes Two Las Vegas Team Members
Two team members at KWSM Las Vegas office were recently promoted for their consistent hard work and demonstration of our agency’s core values. Since Bri and Dalia were hired on the same day two years ago, it was only fitting that they were promoted on the same day as well. Brianna Zambrano has been […]
How to Navigate Being a Thought-Leader to Improve Sales
A thought leader is someone who has industry expertise and can influence others. As a business owner, this is the best method to position yourself and your company as the leader in your industry. More customers and referral partners will turn to you for guidance, and are more likely to recruit your expert services and […]
Likes or Comments: Which Instagram Interaction is Most Valuable?
Instagram has about one billion active users, so it’s no surprise that businesses are intrigued by the platform’s ability to assist in not only acquiring an audience, but keeping them engaged. Users with an Instagram for Business account have the ability to see their audience’s engagement through Instagram Insights’ Accounts Engaged feature. Interaction includes likes, […]
Blog Uses Throughout the Marketing Funnel: Awareness, Engagement, and Conversion
There’s no question that blogs are a powerful marketing tool. They can help you build brand awareness, drive engagement, and even convert leads into customers. But what many businesses don’t realize is that blogs can be adapted to speak to target audiences at the three different stages of the marketing funnel. In this article, we’ll […]
Benefits of TikTok Marketing
TikTok has been an immensely successful platform since its launch in 2016, and it now boasts 1 billion users. It is simple for users to mindlessly scroll through their feed and enjoy hours of free entertainment. People appreciate the endless visuals and videos that appeal to them in whatever way they are looking for. If […]
Why is Digital Storytelling So Important?
Digital storytelling is more than just a fictional story in a blog. It’s about who you are as a business. And at KWSM, we believe that every business has a story to tell. From the founding of your organization to the people who purchase from you, your story is what makes your business come alive. […]
Back to Work! KWSM Opens Two New Office Spaces
KWSM’s Las Vegas and San Diego teams are officially in-office! After working remotely for the past two years and searching for the perfect spaces to house their return, we are proud to announce that the ribbons have been cut, and now all 4 KWSM office locations are back to working in-person in new offices. […]
How Do You Use Instagram Guides?
Instagram Guides is one of the newest tools to hit the platform. This new feature gives users a simple way to share step-by-step guides, tips, and recommendations. Each guide contains a cover image, title, introduction, and optional descriptions for each entry. Different from standard content formats, Guides are meant to function as long-form content that’s […]
Social Media Apps: How Dark Mode Helps Your Marketing Strategy
Social media apps are a great tool for bringing awareness to your business. The opportunity to engage with people in your target audience is invaluable and regular social media management is key. However, using apps each day can be a literal eyesore for those focusing on a daily social media activity. Over the years, social […]
Are Loyalty Programs Dead?
Loyalty programs and coupon codes have been popular tactics many businesses have successfully used to nurture their client base and keep them coming back for more. Recently, however, some companies are starting to see a decline in enrollment and engagement. Consumers are now looking for more comprehensive membership programs and exclusive offers that provide more […]
