KWSM Celebrates Angie Smith Day!
Last year, on January 25, 2021, KWSM Senior Web Designer Angie Smith celebrated her 5-year workiversary at the agency. To honor her loyalty and unwavering commitment to our team and our clients over the years, we declared January 25 to forever be known as Angie Smith Day. This year, on her 6th workiversary, we […]
Should My Business Post Holiday Content for Every Holiday?
As a business owner, you want your company to reflect its values online through social media content. Every post gives you the opportunity to amplify your views and what you stand for. One way that businesses accomplish this is by promoting holiday content related to their values. While Christmas and the Fourth of July are […]
Is Text Message Marketing Worth It?
Text message marketing has grown in popularity in the industry. Currently, 9 out of 10 consumers prefer to receive text messages from businesses over other forms of communication. Because of this preference, open rates for text messages are also significantly higher than other digital marketing pieces such as emails. With the new year around the […]
Best Social Media Advertising Retargeting Audiences for Lead Nurturing
As part of the nurturing process, social media advertising is an ideal way to nurture your warmest leads. The best way to do this is through retargeting ads. These ads are used to reconnect with potential customers that are already familiar with your brand. These prospects are existing customers, email newsletter subscribers, and those users […]
Top Email Marketing Tools for 2022
Emails are an effective way to nurture your audience and increase your leads. With so many email marketing strategy possibilities, it’s important that you have the right tools to help you maximize your time. If you’re ready to dive into emails in 2022, here are some top email marketing tools many businesses rely on. MailChimp […]
KWSM Turns 11!
December marks an exciting milestone for KWSM – the agency’s 11th birthday! To celebrate, I asked some of the agency’s leaders a few questions about their experiences at KWSM, and our goals for the years to come. First, KWSM President & CEO Katie Wagner shares her thoughts about this anniversary and the road […]
Why it is Crucial to Create a Strong Business Brand
Imagine yourself going through life without your name, sense of style, voice, and everything that makes you, you. Every little component that makes you who you are differentiates you from others. It is how you are identified and what goes into establishing your brand. In a similar sense, it is crucial for your business to […]
How to Analyze Your Lead Nurturing Tactics
Lead nurturing tactics are the main pieces of your marketing strategy that help build relationships with your prospects and turn them into customers. There are many ways to go about building a marketing strategy to support these conversations. Whether your focus is nurturing leads with social media, email marketing, or anything in between, it’s important […]
How to add Video to Your Website
Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site longer. Video of your product shows visitors how it works, rather than tells them. Video […]
This Atlanta Non-Profit Used Influencer Marketing To Spread An Important Message
While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability to expand reach and drive a higher percentage of conversions and goal completions: influencer marketing. Influencer marketing is best deployed when you need to reach […]
