3 Ways to Boost Audience Engagement with Live Video
The power of an online community can truly push your company forward and expand your brand awareness even further. That’s why businesses make audience engagement an integral part of growing their brand — consumer support bolsters credibility. One way to spark engagement among your audience is live video. A recent study showed 80% of social […]
How to Use Your Instagram Business Account
More businesses are turning to Instagram every day to reach their customers. With over one billion monthly users, your brand could benefit from tapping into this audience, too. Instagram allows businesses to sell products right on the platform, have real conversations with customers, and showcase a unique side of their company’s personality. You can even […]
The Power of Video | KWSM Mentorship Program
When I first started at KWSM, I was inspired by the passion that all my colleagues had for the industry. I thought it was remarkable that KWSM helps tell the stories that our clients want to share, but don’t know how to convey. A story can be conveyed in many ways, but video is one […]
Changing Your Social Media Strategy During COVID-19
We’ve all read the memes, “March 2020 was quite a decade,” or “Is today March 40th?” True, they add a bit of comic relief to a stressful situation, but it’s important to think about the source they’re coming from. The coronavirus has changed our world virtually overnight. That includes the way we relate to others, […]
Should I Turn Off My Google Ads During COVID-19?
With all the uncertainty of the coronavirus, many business owners are making tough decisions about keeping their marketing efforts going or putting things on pause. At KWSM: a digital marketing agency, we have several clients who are running Google Ads as a part of their integrated digital marketing strategy. It can be easy to justify […]
How to Show Off Your Business Through Video Content
At KWSM, we believe that video is a vital tool in sharing our clients’ stories. Every business has a story to tell and at KWSM, we thrive on helping them uncover and communicate the messages that matter. The Importance of Video Content Video provides insight into why you are the best at what you do. […]
Incorporate Live Video In Your Social Media Strategy
While most businesses are ordered to practice social distancing and work from home, now is the time to invest in your online marketing efforts. One way you can add value to your digital marketing is through live streaming. Video has undoubtedly become one of the most valued assets online, and a large portion of that […]
In the News: Facebook Launches a New Messenger Desktop App, Pinterest Encourages Your Business to Become a Verified Merchant, and LinkedIn is Posting Job Listings For Free
As businesses do their best to get situated with the new online norm, social media platforms are trying to help by providing tools for success. To give users an avenue to communicate, Facebook launched its new Messenger Desktop App to give users access to group video calls and chats. For companies that sell products, Pinterest […]
Best Practices for Longer Watch Time on Youtube Ads
Many companies have found YouTube ads to be an advantageous route for promoting their business. In the grand scheme of things, it’s quite the strategic move. YouTube is the second largest search engine behind Google, which means it receives billions of viewers each month. But how can you get the most out of such a […]
4 Pinterest Trends You Should Try Now
Pinterest just released its top trends that may fit your audience. Most of your customers may be stuck at home and looking for solutions to staying busy. Whether they’re looking for inspiration for new recipes or a work-from-home wardrobe, you can give your customers exactly what they’re looking for. Here are four Pinterest trends you […]
