Your Guide to the New Twitter Interface
Like all of us, Social Media Platforms like to stay stylish and trendy. In order to accomplish this, it sometimes warrants an occasional makeover. In January 2019, Twitter rolled out a new interface to all users, and we have seen that the new interface can affect how users tweet and communicate with their audience. Here […]
If You Build It, They Will Come: Instagram
If you are trying to build the Instagram of your dreams, it starts with being authentic. It’s more than just the credibility that will come along with your consumers, but it will even affect the algorithms set in place on the platform. When you create an Instagram account for your business, it’s in your best […]
How To Research Your Competitors’ Facebook Ads
Analyzing your competitors’ online behavior is a great tool when creating and executing your own digital marketing strategy. What they do on social media can be used to find inspiration, learn from their mistakes and help your brand navigate the next steps in your plan. With so many active consumers on social media, being aware […]
The One Stop Show
Lately, it seems like social media updates keep rolling out. They all have the same goal: to make your social media experience more worthwhile and simplified. While so many new updates may seem overwhelming at first, soon you’ll be booking all your appointments and shopping via the same app you share cat videos of with […]
Why You Should Be Using Motion Graphics In Your Social Media Ads
Everyone who uses social media has seen an ad for something. With more companies creating social media ads, standing out gets more difficult. Companies are looking for ways to make their ads more engaging and effective. Motion graphics are a cool way to interest ad viewers and increase engagement. Motion graphics (sometimes called visuals) are […]
How to Get More Views on Your Blog
One of the best tools to give insight into your business these days is to have a blog. Writing a weekly blog is good for a number of reasons. A blog gives your business credibility, gives your business a voice, and allows potential clients to find you. Once you’ve got an established blog, we want […]
Keep Your Eye on the “Update” Button
You’re going to want to keep your eye on the “update” button for these new features coming to YouTube, Facebook, and Instagram. In the news this week, YouTube Creators gain a new way to earn revenue, Facebook adds features to support its new “private” efforts, and Instagram is rolling out new insights. Instagram is […]
What the James Charles Incident Taught Us About Social Media | Social Media Help Desk Episode 59
Influencers come and go – but no one has lost followers as quickly as James Charles did last weekend. This week on the Social Media Help Desk, I sat down with our host Alexandra Hall and content editor Ivana Hermida to discuss the current situation with James Charles, followed by this week’s discussion topics, how […]
3 Ways to up your Hashtag game in 2019!
Adding hashtags to your Instagram content has been a best practice since the creation of social media, or so it feels. We all know that adding hashtags to your post can help your audience find your content. But if in 2019 you still haven’t added hashtagging to your Instagram strategy you are really missing out. […]
How to Run Social Media for Real Estate
At KWSM, we work with a variety of businesses in different industries. Clients like our ability to quickly learn their industry and covey the messaging properly. One of the areas where we represent clients is the real estate industry. We get a lot of questions about what Realtors should be doing on social media, so […]
