How To Build Your Email List Through Social Media
As a business and a consumer alike, everyone knows how easy it is to hit the unsubscribe button. There’s a fine line between keeping your audience engaged and becoming “noise” in their inbox. This creates a challenge when collecting emails for your digital newsletter. Aside from sharing your brand’s story, social media can be […]
Influencers, Ads, and Instagram Spies! | Social Media Help Desk Episode 63
It’s an Instagram takeover during today’s Social Media Help Desk. This week our host Katie Wagner is back with content team members Taylor Glaze and Shawn Reynolds to discuss this week’s headlines. We’re looking at one of our favorite platforms – Instagram, how service-based business can benefit from Instagram, and how you can create content […]
Facebook Wants to Pay to Watch Your Browsing
Recently, Facebook’s apps have undergone changes that are dedicated to making the user experience even better – especially following the F8 Conference. We’ve seen new stickers on Instagram, privacy features on Facebook, and every week, it seems like there is something new to “ooh and ahh” about. This week in the news, Facebook moves toward […]
Summer Reading: The Best Marketing Books for Business Owners
Are you an entrepreneur eager to learn how effective marketing can transform your business? A tried and true way of learning more on a topic is turning to good old-fashioned books. And as the summer months usher in longer days and sun-kissed vacations, the opportunities to dive head first into a good book become more […]
What is an Instagram Shadowban and How Do I Fix it?
If you’re using Instagram to market your product or service, chances are you’re trying to find the right audiences with hashtags. And sometimes we go a little overboard on the hashtags. While many of us make an innocent mistake, others are trying to manipulate the system. Enter the shadowban. Shadowbanning is a mysterious occurrence […]
A Social Summer
Planning your island getaway this summer? Pack your bags; just don’t set your social media on vacation mode this summer. While the next few months are filled with events, soirees, and trips, it’s the perfect time to launch a summer campaign, and appropriate content will leave a lasting impression on your consumers into the fall. […]
These New Updates Will Have You Laughing, Rolling your Eyes, and Singing
Instagram has been very active with its updates, constantly adding new stickers and ways to engage within the app. This week the visual loving app gives Tik-Tok a one-up, reveals how well they know us (creepy), and sticks up for the influencers. Here are the social media headlines this week. Ready or Not, Here […]
How Service-Based Businesses Can Benefit from Instagram
When it comes to marketing on Instagram, most people know that it’s a great platform for vendors of products. We love shopping on Instagram, whether it’s for an outfit, a handbag, or a new pair of shoes. But service-based businesses are connecting with audiences, and for those businesses who truly connect with their followers, they […]
Social Media is NOT Exempt to Trial and Error
Success and failures are a part of life and both teach us incredible lessons valuable to making us better. While many look to social media to be totally figured out before it becomes public, often social media platforms are learning right along with us. In this week’s In The News, we see Instagram and Snapchat […]
You’re Booked | Social Media Help Desk Episode 61
A world where appointments and reservations are made without ever leaving the app you found the business on… is reality!? This week on the Social Media Help Desk, our guest host Stephen Wagner is sitting down with panel members Taylor Glaze and Billy Bates to discuss valuable tips and tricks to help your business succeed […]
