Social Media: The Moving Target
The F8 Conference was filled with a ton of reveals – yet we still find ourselves with another week of updates in social media news. That in itself is the beauty of social media: it is always changing, adapting, and becoming better. In a sense, social media is a moving target, and it is our […]
You’ve Got Mail | Social Media Help Desk Episode 58
When Facebook talks – we listen! This week on the Social Media Help Desk, our host Katie Wagner is sitting down with guests Stephen Wagner and Olivia Riley to discuss the new and exciting news which recently came out from Facebook’s F8 conference, how to turn abandoned carts into new business using Messenger, and more […]
4 Ways to Make your Instagram Story Amazing
Instagram Stories are a great way to get in front of your followers and show a glimpse of your brand on a day to day basis. Creating content for your Instagram Story is a little different than creating content for the traditional Insta grid. Here are some ways you can make your IG Story amazing. […]
A Day In The Life Of A Content Editor At KWSM: CSUF Comm Week 2019
KWSM: a digital marketing agency is made up of a team of journalists. Every client we work with has a story, and it’s our job is to tell it. Sometimes we are even lucky enough to take time away from client work and tell our own story about what it’s like to be a part […]
In The News: F8 Edition
This week, Facebook held its F8 Conference, which reveals big initiatives the company will move toward, allowing developers and entrepreneurs to start planning on how to capitalize on the changes. This year, Facebook opened with a bold statement: The Future is Private. What does that mean for a platform, driven by being social? Here are […]
Is Instagram Saying Goodbye to Likes? | Social Media Help Desk Episode 57
Nothing speaks more to the cultural significance of social media than when one of the “big players” in the industry releases news of a change coming to the platform and the internet freaks out. This week on the Social Media Help Desk, our host Katie Wagner is sitting down with content editors Layla Lameijer and […]
Using Facebook Messenger To Turn Abandoned Carts into Purchases
Have you ever scrolled through Facebook Messenger and found a message from your favorite retailer sandwiched between a message from your old college roommate and one from your sister? Chances are, that message may be the result of your interrupted shopping journey. For e-commerce businesses, these abandoned cart notifications are ways to recapture a […]
Did You Know Twitter Got A Makeover?
As of last week, Twitter received a makeover, and we’re here for it. While the Twitterverse has mixed emotions about the increased white space on the webpage and an off-centered feed, we think the new minimalistic layout brings positive functionality. The new update is visible on the platform’s desktop interface. The first thing we noticed […]
Transparency is the Newest Trend on Social Media
Times are quickly changing and there is a new drive across nearly every existing platform toward one thing: transparency. The rise of targeted ads, sponsored content, and influencers have left many users skeptical of authentic posts, causing some to walk away from social media altogether. This week, Instagram and Snapchat both tried out new features […]
Should You Be Utilizing Promoted Pins on Pinterest for Your Business?
Today there are 77.4 million people in the U.S. using the social media platform Pinterest. With more e-commerce companies discovering the value of Pinterest Ads (also called promoted pins), it’s difficult to determine whether your business should be putting resources into running Pinterest ads and, if so, how much you should be spending. Are […]
