Tips on Creating an Effective Digital Marketing Strategy
It’s very rare that a business can be successful in its marketing efforts when there’s no strategy or detailed plan in place. There are many different approaches when it comes to establishing a digital marketing strategy. Once you are clear about your goals and strategic direction, it’s easier to understand where to spend your time […]
3 Tips to Improve Your Social Media Content
In today’s world, visual content is essential to help spread your message on social media. Not only does it lead to higher engagement rates from your audience, but as humans, we are 65% more likely to remember information if it includes an image. Strong visual content on social media gives people a reason to follow, […]
How to Get More Engagement on Your Social Media Content
If you’re creating a substantial amount of content for your company’s social media channels, you may have gotten into the habit of posting the same type of content each week. If you fall into a repetitive pattern, your followers could become less interested in engaging with your posts. Here are some things to think about […]
Is TikTok Right For You?
We’ve all seen the viral dances or trendy hacks that TikTok has to offer, but this app is much more than a source of entertainment for teens and young adults. TikTok can be a useful marketing tool when approached properly. TikTok may not be the right platform for every business, but when it is, it can do […]
Why Instagram DMs Are Valuable For Your Small Business
Instagram has become the go-to platform for customers to get more information on products and services they’re interested in. It’s important to recognize the opportunity to make an impression, especially when it comes to direct messages on Instagram. Here are the top reasons why Instagram DMs are valuable for your small business. Opportunities for Conversions […]
Marketing Ideas We Can Take From the Music Industry
The music industry took a big hit in the last year. As cities shut down, so did concert venues and access to any live events. Even now, a full year post-shutdown, live concerts, tours, and shows haven’t quite made it back. In order to overcome the challenges of the pandemic, music professionals pivoted and turned […]
Why Your Business Should Have a Facebook Group
Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active users on the platform;1.84 billion of those users visit the networking site daily. These days, creating a Facebook page for your business is a no-brainer, but have you thought about […]
Utilizing Facebook Stories for Your Business in 2021
Facebook launched its Stories feature back in 2016, hot on the heels of Instagram’s incredibly successful Stories launch. The feature is focused around Facebook’s in-app camera and can be used to share a short user-generated photo or video collection. So how is it relevant to your business today? Last year, Facebook Stories had over […]
How to Successfully Market Your Law Firm
Marketing your law firm in an ever-evolving digital landscape can be difficult if you don’t know where to start. It can also be a costly endeavor so it’s important to put your time and money where you’ll see results! Keep reading to learn how digital marketing can nurture leads that contribute to the success of […]
3 Reasons to Implement Marketing Automation
Marketing automation can be confusing when you’re not sure what it is or why you need it for your business. If you’ve experienced lower conversion rates or a drop-off in leads, marketing automation can help you improve these metrics. How? Through personalized messaging. Once you integrate an automation platform into your website, you begin collecting […]
