Press Release Distribution: 5 Components of a Killer PR Pitch

A superhero sitting at a table typing out a powerful public relations pitch

There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you without a lifeline in a time of need. When you need to get coverage tomorrow, […]

How To: Network on LinkedIn

people shaking hands, how to network on LinkedIn

LinkedIn can be a very powerful tool for your business if used correctly. Known as  “the world’s largest professional network,” LinkedIn is home to over 600 million users in more than 200 countries across the globe. This means a lot of opportunities for your company to connect with employees, industry thought leaders, and partnering businesses. […]

Saying YES to New Challenges | Photoshop Mentorship Project

At KWSM, our motto has always been “Just Say Yes,” something our agency doesn’t just say, but practices each and every day. But what happens when our own skills and capabilities are hindering our ability to say yes? Yes to new creative ideas, campaigns, and glass ceiling propositions. As a whole, there’s not much (dare […]

Sharing Skills in a Creative Work Environment

The KWSM team recently participated in an internal mentorship program. We were divided into pairs of mentors and mentees. Each partnership developed and executed a plan for the mentee to learn a new skill relevant to digital marketing. I was selected as a mentor and partnered with Senior Digital Marketing Strategist Taylor Lizura for a […]

Our Friends at Working Wardrobes Need Our Help

Over the last decade, we have worked with hundreds of businesses and organizations at KWSM. One of our favorite parts of the job is that we develop long-term relationships with the companies we serve.     When we help an organization tell their story, we become a part of their team. At KWSM, we are a […]

How we Emphasize Continuous Learning at KWSM

Finding the right team members can often feel like hunting for buried treasure. But when you find it – the payoff is worth its weight in gold. The hiring process is something our management team takes very seriously, and they are very transparent in that we don’t hire just to hire, we hire to find […]

Core Values at KWSM a digital marketing agency