Social Media Marketing | Don’t Waste Time Guessing, Hire a Professional!
Social media for business is booming, and there’s no end in sight. Channels like Facebook, Instagram, YouTube, Twitter, and LinkedIn have a proven track record for growing brand awareness, increasing website traffic, and even bringing in new leads. If your business’s social media presence is lacking, you may be considering hiring a social media consultant […]
Why Your Twitter Feed Will Look Different In The 2020 Election Year
As we get ready to ring in the new year, Twitter is making new rules that will affect our newsfeed. On the heels of the 2020 election, Twitter has banned the promotion of political ads from politicians and political parties. “Cause-based” ads will also be restricted and can not run until they’ve undergone a certification […]
Stay on Target with Creative and Effective Content
The term “creativity” is thrown around a lot in the marketing world. It’s even one of our core values here at KWSM because thinking outside the box, solving problems, and generating original ideas is a huge part of what we do. Creativity isn’t just important for making fun and interactive content, it’s imperative to stand […]
How Do You Change a Facebook Video Thumbnail?
By now, we all know that content is king – and if you didn’t know, here’s a great blog explaining the merits of killer content in marketing, and that the king of content is video. According to Google, almost 50 percent of internet users look for videos related to a product or service before visiting […]
What are the Best Marketing Podcasts?
Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new trick added on Instagram. And with algorithms continually being altered and the social tech giants choosing to keep the specific data points of their algorithms […]
Keep Your Website Bounce Rate Low And Your Sales High
Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to your site is important, but what happens when they get there and have a terrible […]
Attack of the Twitter Purge | Social Media Help Desk Episode 24
The Twitter Purge has hit – how are your accounts dealing with the aftermath? This week, KWSM President Katie Wagner leads our Facebook LIVE discussion, Social Media Help Desk, with guests Stephen Wagner and Daniel Thaete, as they discuss the Twitter Purge, whether Instagram is right for your business, and attempt to answer the question […]
3 Major Moves Your Social Media Marketing Strategy Might be Missing
The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And while this is essential, it should not be your main focus when placing your business […]
Easy Tips To Make Sure Your Blog Is Increasing Your SEO
When it comes to brands deciding how to present themselves to an audience, far too many spend the majority of their time worrying about social platforms as their bread and butter. While platforms like Facebook and Twitter may make up a majority of your traffic, there is a very simple way to help rocket your […]
LIVE from Katie Wagner Social Media, It’s the Social Media Help Desk! | Social Media Help Desk Episode 15
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining an appropriate brand personality online. As the face of your brand, what you do […]
