How to Create a More Personal Connection With Your Audience Through Emails
It may be deemed as old-school by some, but email is actually a personal and effective platform to reach your audience. When you send out an email, it is addressed to the recipient, and if they choose to open it they only see your content on the page. It’s just you and them—a golden opportunity […]
How Your Business Can Attract Talent With Social Media
It’s the 21st century, and if you haven’t figured out how to use your social media as a business owner to attract and retain talent, we are here to help. Social media is a powerful tool to build your team, but while you may be zeroed in on what your candidates post on social media, […]
How To Make A Quality Livestream – The Basics
Video is one of the most powerful tools that brands can use to connect with their audiences. It’s direct and personable. It gives your audience a way to connect with a brand and make them approachable. Suddenly, they aren’t a faceless company anymore – they can make eye contact and give the brand a friendly […]
Why Video Is The New King Of Content
If a picture is worth a thousand words, then the impact of video is nearly boundless. With not just a decline in traditional advertising but traditional avenues of viewing video (i.e.:, mainstream television) and the rise of video features across all social media platforms, it’s no big surprise that video content is quickly becoming the […]
Google Analytics: Why You Need It As Your Marketing Sidekick
For every yin, there’s always a yang. This balance in life is the same balance in your marketing strategy. For every quality piece of content you have, there will always be data behind it. From analyzing your audience to re-working your overall strategy, Google Analytics can help you decipher this data. Here are three reasons […]
The Growing Importance of Video Chat on Social Media
Messenger platforms have seen a giant boost in 2017 and 2018, but it seems that the next big leap in social communication is video. Video is quickly eclipsing most forms of communication across all social platforms. In December of 2017, Facebook broke ground with a fresh video group chat feature on Messenger, allowing up to […]
Creating A Five Star Customer Service Experience
Your customers are an integral part of your business. Without them, your company wouldn’t thrive or even exist. When you’re providing customer service, maintain this mindset in order to assist yourself in delivering a helpful experience. Here are three ways to ensure that your customer service gets a five-star rating: Responsiveness Where there’s […]
How to Use Shoppable Product Links in Instagram Posts
If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI on an Instagram post because clickable links have never been allowed in my post’s captions.” Well, Instagram is giving you a workaround! Clickable links are […]
Don’t Let Inspiration Become Imitation When Crafting Your Ads
Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social media, imitation is often going to lead to stumbling. The speed at which social […]
LinkedIn Providing More Information to Job Seekers; Will it grow channel?
LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media this week. LinkedIn Introduces Salary Insights LinkedIn is bolstering its job platform by overhauling its LinkedIn Salary tool and introducing Salary Insights. The new feature […]
