KWSM Helps Coerver Coaches get the Social Media Soccer Ball Rolling

This month, President of KWSM Katie Wagner and some of our KWSM team members visited Vanguard University for The National Conference for Coerver Coaching. Coerver Coaching is the world’s number one soccer skills teaching method, with over one million players, parents, and coaches in 47 countries over the last 35 years. These coaches came from […]

Best Practices For Email Marketing In 2020

Every email your business sends out is meant to be opened. Just like social media, email marketing tactics that worked a few years ago may not be as successful now.  The ever-evolving landscape of the digital world does not wait for anyone. As we head into a new decade, it’s important to stay relevant with […]

A Holiday Tale: Stepping Outside Your Comfort Zone

How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break from the digital world on Friday to try something that not all of us are […]

Keeping Fans Engaged on Facebook to Boost Your Organic Reach

It may seem like establishing a presence on Facebook is impossible without paid posts. Even though social media has become a ‘pay to play’ game for many brands, organic content is still useful if you are able to keep your fans engaged. If you’re able to post interesting content, you can spark up a conversation […]

Instagram: What To Think About Before You Join

Did you know one billion people use Instagram every month? Instagram is also the second-most downloaded free app in the Apple app store after YouTube. It’s estimated that in the year 2020, 75% of U.S. businesses will be on Instagram. If you’ve been thinking about joining the popular social media platform but are feeling overwhelmed, […]

Facebook and YouTube Try to Protect Their Users While Pinterest Helps Advertisers

In the news this week, you will learn how Facebook and YouTube are promoting the safety of their users and what Pinterest is working on for advertisers that use their platform. Facebook Responds to October Open Letter On Monday, Facebook created a response to the October Open Letter that they received from Barr global leaders. […]

Social Media Apps: The Most Popular of 2019

Looking to add a new social media channel to your business’s marketing strategy? Apple has just recently published the most popular apps of 2019. We’ve quickly covered the list of the top 3 free social media apps with the biggest audience. The more users on the app, the larger the potential audience for you to […]

Data Privacy Dominates Social Platform Changes for 2020

The new year is bringing on a new focus for data-driven changes across many of the social platforms.  These changes will impact current users and new users.  Facebook Promotes Data Portability Those photos and videos you thought might be stuck on Facebook forever may soon have a new home.  Facebook announced on its blog that […]

Exploring LinkedIn Premium

LinkedIn is a social media channel that’s known as the world’s largest professional network. Its mission is to connect the world’s professionals to make them more productive and successful. You can use LinkedIn to find the right job or post a job for users to see. You can join colleagues, classmates, and friends and connect […]

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