Why Understanding The Sales Funnel is Vital to Digital Marketing Success
If your business has struggled to achieve its goals when it comes to online conversions, it may be time to take a step back and analyze the bigger picture. While it’s easy to jump right into individual marketing tactics, sometimes the wiser move is pausing to create a smarter overall lead generation strategy that will […]
How to Effectively Manage Reviews for Your Law Firm
We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations. Gathering and managing these reviews can seem overwhelming, but by constantly soliciting reviews and […]
Fundamental Tips for Landing Page Copy That Converts
Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or service is the easy part, right? Not always. 61% of online marketers say generating traffic […]
How to Amplify Your Beauty Brand’s Loyalty Program Online
Beauty brands depend on their audience and loyal customers to be successful. One way to connect and keep your audience coming back for more is to implement a loyalty program. Rewarding your customers for their business keeps them satisfied and improves customer retention. Your loyalty program should appear desirable and enticing to your entire audience. […]
In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features
These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships. Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that influencers disclose commercial relationships within […]
4 Reasons Businesses Fail on Social Media
It’s not uncommon for businesses to feel like their efforts on social media are failing and their money is quickly disappearing. It can be especially frustrating for small companies that understand the potential for this style of marketing and are willing to invest but just can’t seem to get the formula right. When you see […]
Finding Your Law Firm’s Brand Voice
Each law firm and its lawyers have a different personality and expertise, and before you create messaging for your brand online — through your website, social media, ads, and more — you need to determine what your brand is, and what your tone of voice should sound like. This decision may seem intimidating, but […]
In the News: YouTube Monitors Comments, Instagram Releases New Features, and Facebook Removes Its 28-day Attribution Window Option For Facebook Ads
In the news this week, YouTube, Instagram, and Facebook have been making some major moves! From keeping a closer eye on the behaviors on their platforms to adding new features, there is a lot going on! YouTube Tests Features for Comments YouTube is testing two new features designed to address potentially harmful comments. The first […]
3 Ways to Switch Up Your Beauty Brand’s Content
Beauty brands are constantly changing by updating products or introducing a new beauty line. Keeping your followers excited about your products is necessary to ensure your social channels stay active and relevant. If you’re worried about your content becoming stagnant, try introducing your products in a different light. Get inspired by a few ideas below […]
Retargeting Strategies for Law Firm Marketing
Finding a new client can cost five times as much as keeping an existing client. While this statistic is often applied to product-based businesses, it also applies to lawyers and law firms. Law firms can use retargeting strategies to offer new services to prospective clients, and as they develop these relationships more, they can get […]