LinkedIn Cashes In On Video Creation Via Mobile App
Lights! Camera! Action! LinkedIn is taking its promise to improve user experience one step further with a new video creation tool within its mobile app. Meanwhile, Instagram has announced a major update to the way users leave comments, and Facebook is giving advertisers the power to promote their content via a new in-stream option in […]
Get Creative With Facebook Canvas Ads
One of the biggest challenges businesses face is grabbing – and holding – audience attention. But what if you could grab complete attention of your audience, with no distraction or newsfeed noise…thanks to Facebook’s newest advertising option, you can. Designed exclusively for mobile viewing, Facebook Canvas is a new and fully immersive advertising experience. When clicked, […]
Instagram’s Best Kept Secret – and How You Can Use it to Your Advantage
Instagram’s algorithm is still a mystery to some, but not to all. As users become more familiar with the platform’s ever-changing algorithm, digital marketers have begun to learn more about what goes into a successful post, and what you can do to help increase your visibility on the popular photo sharing app. You know the […]
The Difference Between Millennials and Generation Z on Social Media
In the recent years, marketers seemed to have an obsession with Millennials. How do we get their attention? What do they want to see? What are their interests, other than Game of Thrones, avocado toast, and Unicorn Frappuccinos? Well, move over Millennials, because Generation Z is getting older and becoming a hot topic amongst creative […]
It’s Okay To Be Picky: How To Choose Brand Ambassadors
We all have certain preferences and we all, naturally, gravitate towards what we love. What works for one person may not work for another, and that’s more than okay. The more we build up the things we love, the more our lives flourish. The same goes for seeking out brand ambassadors. You want people who fit […]
5 Ways Your Business Can Develop Effective Video Content for Social Media
It’s no secret that video is everywhere. With a quick scroll through your Facebook and Instagram feeds, you most likely watch at least one video a day thanks to one of the greatest social media features ever: our BFF, Autoplay. As a business, we know that you are always looking for innovative ways to stay […]
Tap Into Your Audience: How Brand Advocates Can Grow Your Business
In a world of screens and apps, we have to remember to fight the good fight for authentic connection. It can be easy to see people as numbers and Instagram handles, but having the mindset that those numbers, and handles are so much more (because they are) will mean the difference between an unengaged audience […]
3 Common Grammar Mistakes Your Business Should Stop Making on Social Media
Great social media content creation includes a number of components. From vibrant imagery to a powerful message that encourages your target audience to take action, it’s easy for your business to forget one of the most important moving parts of content: good grammar. Not a grammar guru? No worries. With spell check and a host […]
LinkedIn To Serve Up Profile Data To Website Owners
They say revenge is a dish serve cold, but when it comes to user data, Linkedin prefers to serve theirs anonymously. A new demographics tool is giving website owners and businesses deeper insight into just who exactly is interacting with their brand. Meanwhile, YouTube is making it tougher for creators to monetize off of their […]
Don’t Believe These Facebook Advertising Myths!
You can’t believe everything you hear and that’s especially true when it comes to social media, and more specifically, Facebook Advertising. Many businesses are hesitant to advertise on the platform because they don’t have the right information. The truth is, Facebook ads are some of the most targetable, trackable, and cost-effective ways to advertise today […]
