Instagrammer vs. Blogger vs. YouTuber | The Many Faces of Influencers and Which is Right for Your Brand?
Welcome to 2017, where a quick promotion from a former Bachelor contestant or Kardashian can take a company out of obscurity and straight into the public eye. Today’s generation of influencers has opened up an entirely different form of marketing, and like social media, there are different platforms businesses can use. Instagram, blogs, and […]
Photos Are The Windows To Your Brand’s Soul: 3 Types of Photos To Include In Your Content
When you walk into a store, whether you consciously notice it or not, the ambiance is what initially pulls you in more than anything else. Everything in the store, from the decorations to the lighting to the chairs, tells a story. This is exactly what it’s like when your audience looks at your social media […]
The Art of the LinkedIn Direct Message
When it comes to growing your LinkedIn network, sometimes a direct approach is your best option. But there is such a thing as being too direct – especially when you’re starting a relationship from scratch. So how do you go about this without coming off like a creep? You need a strategy that’s less stranger […]
Micro-Influencers | The Budget Friendly Key to Marketing Success
In today’s reality, social media influencers have become celebrities in their own right. With millions of dedicated followers, these “instalebrities” can charge thousands of dollars for a single promotion on their channels, not to mention the hundreds they receive in free product for their content. Since the rise of social media stars, influencer marketing has […]
The Difference Between Reach, Impressions and Page Views on Facebook
Social media can definitely be fun when you’re interacting with new people every day, posting cool videos and hosting exciting contests. But in order for all of the fun to be effective, we have to understand the logistics and jargon. Facebook allows brands to track the progress of their business page through insights, which layout […]
Your Brand’s Story Matters: How To Create A Cohesive Message
Some books have the power to bring us into a completely different world. They can make us feel happy, sad, frightened, or angered for hours on end without us even realizing it. But if you step back and think about it, what’s at the heart of those that give us such an immersive experience? A […]
Facebook Puts Brand Safety First With New Creative Standards
Fake news? Abusive content? Annoying clickbait? Facebook is doing everything in its power to make its community a safer one, and taking the necessary steps by holding advertisers accountable with new “monetary eligibility” standards. Meanwhile, Instagram is showing the rest of the social media community that it’s a leader when it comes to video, and […]
Making the Most Out of a Small Social Media Budget
Average cost of a super bowl ad in 2017? $2.5 MILLION. While a spot in one of the year’s most watched televised events might not fit your advertising budget, that doesn’t mean you can’t reach thousands of potential customers another way. Social media advertising has paved the way for affordable marketing offering a wide variety […]
3 Ideas to Help You Strategize For Killer Halloween Marketing Campaigns
The kids are back to school, temperatures have dropped a few degrees, and the leaves are making their way to the ground. Autumn is coming! And we’re super excited, not just because of a chance to jump in a pile of crunchy leaves, but also because of the first major holiday of the season—Halloween. We […]
The Times They Are A Changin’: How To Optimize Videos For Social
Gone are the days where people pull up to watch a movie at the only screen in town. There are screens almost everywhere we look now; they’re on the streets, at stores, and even in our hands. Now more than ever, your audience has unlimited opportunities to be engaged with your brand. And with videos […]
