How to Repurpose Your Digital Marketing Content
When was the last time you took inventory of your marketing collateral? If you’re struggling to find the time or creativity to develop campaign after campaign with new content, taking a look at some older pieces and discovering ways to repurpose them may be the answer. Repurposing quality content and turning it into new, fresh […]
4 Reasons to Get Your Business Hooked on Instagram Reels
Instagram is a visual platform that connects people and businesses through pictures and videos. The app is always looking for ways to innovate and excite users, and last summer Instagram released its newest feature to date: Reels. Strikingly similar to TikTok, Reels allows users to shoot, edit, and upload their content without leaving the app! […]
Learn How to Become a Stronger Team Player in 2021
The New Year is a fantastic opportunity for self-reflection and growth, both in our personal and professional lives. If you work as part of a team at your job like we do at KWSM, this might be a great time to think about how you’re contributing and what you might do to improve. Conscientiousness and […]
Strategies to Improve Your Email Marketing Campaigns
Email marketing is one of the most effective tactics your brand can use to connect with your audience. It is also a cost-effective way to promote your products and services and communicate with your customers. It helps you drive traffic to your site, build relationships with your target audience, and showcase your expertise. Here are […]
How To Create Successful Marketing On A Budget
Whether you’re a new business that’s bootstrapping your growth, or a well-established company that needs to cut costs in the wake of COVID-19, marketing on a budget can be tricky – but it is possible. If you’re looking to create a successful marketing campaign without breaking the bank, here are a few of the best […]
4 Types of Posts to Improve Engagement on LinkedIn
If you’re marketing a B2B business, LinkedIn is a great place to connect with your target audience. However, LinkedIn is known as the most professional social media channel, so the content you post there will be different from what you may share on other social media platforms. Here are a few ideas to drive engagement. […]
What Should Your Business Be Blogging About?
Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses don’t know where to start. Here are some blog topic ideas your business can incorporate […]
How To Improve Your Teleprompter Skills for Video
Have you ever wanted to up your video skills? Coming across comfortably on camera is not easy, but with a little patience, a lot of practice and the help of technology it’s possible for almost anyone. One of the tools that makes delivering your message on screen a little simpler is the teleprompter. It’s essentially […]
All Businesses Want For Christmas Is Optimized Google Ads Keywords
Whatever your business or industry, Google Ads can be highly effective when used strategically for growing website traffic and generating leads. But what happens when your ads aren’t generating leads? There are several factors that must work cooperatively in order to achieve success with Google Ads; from the quality of your landing page, ad type, […]
4 Ways to Refresh Your Marketing In The New Year
A new year often feels like a new page – a time to reflect on the past and plan for an even better future. As we look toward 2021, this feeling of renewal can be applied to your business and marketing strategies. If you’re feeling like it’s time for some change, here are 4 ways […]