How to Build a Marketing Strategy That’s Scalable
As a small business or start-up, growth is a future goal that can seem far away. You are likely focused on creating stable company processes and combating the unexpected challenges life throws your way. Even if growing your business isn’t at the forefront of your plans, you likely still have some idea of how you […]
What is Newsjacking and When Is it Right for Your Brand?
Newsjacking is a tactic of using current trends to interject a brand into a breaking news conversation. Ideally it aligns your company with a real-time current event and generates a high level of media coverage and social engagement for the business. Right now there seems to be a few different threads of big headlines in […]
LinkedIn’s New “Stories” Feature
First came the Snapchat Stories, and then shortly after came the Instagram Stories and Facebook Stories. Now, we have LinkedIn Stories. This marks just one of several new LinkedIn features. LinkedIn Stories went live as a feature in the continued hopes to make the platform more user-friendly and allow the work-from-home world to feel slightly […]
5 Components That Make A Successful Marketing Campaign
Digital marketing can bring in the awareness, traffic, or leads that you want your business to drive in. When you have a clear goal in mind for a new offering, the next natural step is to begin planning how you will make that outcome happen. It’s important to note that campaigns are not a one-size-fits-all […]
In the News: Twitter Kickstarts Their Voice Tweets Back Up, Facebook Creates New Features For Groups, and Pinterest Adds Ad Slots
While we undergo changes in our personal lives, platforms such as Twitter, Facebook, and Instagram have been working on making their own changes. We share what changes these platforms have made in the news this week. Twitter Brings Back Voice Tweets Although voice tweets were not as effective in the past, Twitter has added new […]
How Much Text Can be Included in a Facebook Ad?
If you’ve been running ads on social media for a while now, you’re probably familiar with Facebook’s unique “less than 20% text” rule. This has been a slight hiccup for many marketing campaigns, adding yet another requirement that must be met before ads can be published. Recently, Facebook decided to abandon this rule, making it […]
Guide to Social Media Marketing for Las Vegas Hotels
In a city built on tourism, Las Vegas frequently has visitors flocking to the city for a quick getaway. With so many hotel options, it can be difficult to ensure that travelers choose your establishment to enjoy their vacation. Social media marketing can be a great way to connect with your potential customers and encourage […]
How Lawyers Can Market their Services on Twitter
Twitter is an effective marketing tool for lawyers because it allows them to create relevant content for their audience, interact with other users, and network with prospective clients and media correspondents. While this platform has 330 million active users every month, you can break through the traffic with creativity, consistency, and continued outreach. Here are […]
How To Choose the Best Social Media Channels to Market Your San Diego Business
San Diego has a growing population of nearly 1.5 million residents, the majority of whom are under the age of 60. What does this mean for San Diego business owners? Not only do you have a growing number of potential customers in Gen X, Z, and Millennials, but the tools and opportunities available to you […]
Why Moodboards Are a Powerful Tool for Your Business
It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like an informal precursor to your brand style guide, and it’s the perfect way to help […]
