Bone Up on Blogging Basics for Your San Diego Business This Halloween
Halloween will look a little different in California this year, with the local government in San Diego County recommending one-way trick or treating as an alternative to traditional Halloween activities amid the coronavirus pandemic. But never fear- your business can still bring the spooky spirit to your audience by producing scary good content. If you […]
The Best Metrics to Track in Google Analytics
If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You can see anything and everything that happens on your website, but without proper direction and understanding of the data, it can be easy to get lost down a rabbit hole. […]
In the News: Google Elevates Google Analytics as Facebook and Twitter Add New Features
As we head closer to the holidays, many social media platforms are gearing up with extra tools and features. Google Updates Google Analytics Google has added some new updates to Google Analytics, including machine learning to help monitor and track key data trends, and alert marketers and business owners to new opportunities. Google has also […]
Why Understanding The Sales Funnel is Vital to Digital Marketing Success
If your business has struggled to achieve its goals when it comes to online conversions, it may be time to take a step back and analyze the bigger picture. While it’s easy to jump right into individual marketing tactics, sometimes the wiser move is pausing to create a smarter overall lead generation strategy that will […]
How Las Vegas Brands Can Leverage Pinterest
Pinterest has more than 320 million active users each month and can significantly help expand the local reach of your brand. Consumers use Pinterest to plan their next adventure, be inspired by recipes or plan remodels of their homes. What’s even more powerful about the platform is the ability for Las Vegas brands to influence […]
How to Effectively Manage Reviews for Your Law Firm
We have heard time and time again that referrals are often the best source of leads for law firms. But now that everything has moved online, people are starting to trust comments and reviews as much as they would face-to-face recommendations. Gathering and managing these reviews can seem overwhelming, but by constantly soliciting reviews and […]
Fundamental Tips for Landing Page Copy That Converts
Once you’ve determined how to handle some of the more intricate parts of your landing page design like the page design and development, for example, you might think that you’re in the clear. After all, writing about your product or service is the easy part, right? Not always. 61% of online marketers say generating traffic […]
How To Get Creative With Your Audience Targeting
Whether you’re a novice or an experienced marketer, conducting advertising campaigns on platforms like Facebook or LinkedIn can be confusing. These social media platforms are making constant updates to their advertising capabilities, and the options can become overwhelming very quickly. When it comes to audience targeting, making sure you hit the right audience the first […]
In the News: Instagram Cracksdown on Influencers That Don’t Disclose Commercial Partnerships; Facebook and Snapchat Add New Features
These days it’s all about transparency. In the news this week, Instagram works on uncovering Influencers that are not disclosing partnerships. Instagram Gets Strict on Disclosing Commercial Partnerships After a recent investigation by the UK Competition and Markets Authority, Instagram has decided to protect their users by ensuring that influencers disclose commercial relationships within […]
How to Amplify Your Beauty Brand’s Loyalty Program Online
Beauty brands depend on their audience and loyal customers to be successful. One way to connect and keep your audience coming back for more is to implement a loyalty program. Rewarding your customers for their business keeps them satisfied and improves customer retention. Your loyalty program should appear desirable and enticing to your entire audience. […]
