How Do You Nurture Online Leads?
Building relationships with your prospects and current customers is the key to nurture online leads and close your sale. Whether you focus on professional services or have a product-driven business, it’s crucial to stay connected with these consumers. This process is known as lead nurturing. Through multiple touchpoints, lead nurturing strategies help you reinforce your […]
QuintEssential Senior Web Designer Celebrates 5 Years at KWSM
Our Senior Web Designer, Angie Smith, just celebrated her 5-Year Workiversary at KWSM! Angie started with our team as a Website Designer and was promoted to Senior Website Designer two years ago. During her time on the team, she has taken two maternity leaves to welcome her beautiful daughters and we love to see […]
Tips for a Successful Live Stream
Are you thinking about going live on your business’ social media platforms? Interacting with your customers on social media is a great way to create a sense of brand loyalty. Live streaming is easy and not as scary as you might think. Here are a few ways to get you prepared to host the best […]
Effective Pinterest Strategies for 2021
Like many social media platforms, Pinterest is constantly adding new features to improve its user experience. It is important to keep up with these ever-evolving trends so that your business and your social media strategy can adapt accordingly. Pinterest is now shifting gears to focus on quality rather than quantity when it comes to its […]
How to Identify a Good Instagram Influencer
It seems like no one buys anything anymore without some sort of recommendation or review from friends, influencers, or celebrities. This has made influencers one of the most powerful drivers in Instagram marketing. After you build your influencer strategy, how do you identify a good influencer with the potential for profitability and brand awareness? […]
Google Features that Should be a Key Part of your Marketing Strategy
Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance you don’t even know about all of them. A few of these features can help boost your business’ digital marketing efforts and support your data-driven digital marketing strategy. Google Analytics […]
What Type of Content Works Best on Facebook?
Facebook is one of the most popular social media channels that business owners start with when making their transition into the digital space. Their goal is to engage with their target audience, stay top of mind, and drive traffic to their website. They start posting consistently and checking the page regularly for comments – but […]
How to Use Video Conferencing to Improve Your Sales
Video conferencing has more benefits than just keeping your internal staff connected with each other. Video calls can actually help you close more sales. Since March of 2020, sales-related B2B video conferencing has increased by as much as 53%. This is a result of more consumers’ desire for virtual engagements over in-person interactions. These remote […]
How Twitter Can Help Your Small Business
Creating a Twitter account for your small business is probably more beneficial than you might think. The platform has a variety of audiences your business can reach, and you might even discover a new audience you did not think of targeting before. Twitter has a character limit on the posts you can create, so these […]
3 Reasons Why You Should Utilize Instagram Marketing for Your Small Business:
Instagram is a platform that revolves around engagement. For businesses, this means it holds the power for you to better connect with those who may be interested in your brand. For small businesses, Instagram is a great place to build a loyal customer base. There is more to the platform than just visuals. In […]
