In order to keep your small business going strong, you need to be able to adapt. In the past year, we’ve seen many businesses pivot their marketing strategies in response to the pandemic. As the year has progressed, more challenges … Read More
SEO, or search engine optimization, should be a regular part of your website maintenance. Doing regular SEO on your business’s website will help it remain relevant in Google and other search engines’ search results. If you’re in need of … Read More
Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. … Read More
KPIs, or key performance indicators, refers to metrics that are used to measure the success of a marketing campaign or tactic. These KPIs help marketers and businesses alike see the value in their marketing and can help guide future … Read More
Pinterest recently announced new policy changes to their on-platform advertising in an effort to create a more inclusive environment experience for users. This policy bans all ads featuring weight or related images. Pinterest is the first platform to enact this. … Read More
In early June, Google began rolling out what they call their “Summer Core Update.” This newest Google algorithm update is a two-part update, with the second part rolling out this month (July 2021). So, what are the key changes … Read More
Blogging is a highly valuable strategy for any small business. Through blogs, you have the ability to reach and teach your audience. You can share about your products or services, your customers, and even develop yourself as a thought leader. … Read More
Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this trend shows no signs of slowing down. In fact, from 2020 through 2021 alone influencer … Read More
Blogs are a large part of many small business owners’ marketing plans. Blogging helps businesses speak directly to their audience. Although many companies enjoy the idea of regular blogging, they don’t know how often they should be posting to their … Read More
At KWSM, we create opportunities for clients to bring in new business for their brands. For one client in particular, Contour Light, we help establish the Contour Light System as the highest quality red light therapy technology on the market … Read More