How businesses communicate with their clientele is constantly changing and evolving. In our world today, more and more people are choosing digital as their main source of communication. One platform that continuously showcases its power is email. The growing … Read More
With so much content to consume on social media, users don’t want to interact with pages or profiles that are only focused on selling a product or service. It’s important that you show followers that you’re more than just a … Read More
When is the last time that you cleaned up your email marketing list for your business? Best practice suggests that you should be cleaning up your email list every three to six months. If your business utilizes email marketing multiple … Read More
Despite sometimes overwhelming odds, many business owners thrived last year. San Diego Family Mediation and Orange County Family Mediation were two of those businesses that experienced positive transformation in 2020. Although they were already sister companies, they were only able … Read More
If you’re on LinkedIn, you know that the social platform is used by business professionals looking to expand their professional network. But did you know that LinkedIn has been named the most trusted social media platform for the last few … Read More
It’s no secret that video is an important element of any comprehensive social media marketing strategy. Did you know that more than 1.5 billion people visit Facebook Watch every month? And that’s just on one platform! With social media videos … Read More
Social media engagement is important for any business and is a useful metric to measure the reach of your brand and the awareness of your audience. Social media engagement also helps you strengthen your connections with customers and allows you … Read More
Before you start marketing your business, you need to know who you’re talking to. Understanding your target audience is one of the most important parts of any campaign. Like most businesses, you have a variety of people that you’ll be … Read More
In today’s world, visual content is essential to help spread your message on social media. Not only does it lead to higher engagement rates from your audience, but as humans, we are 65% more likely to remember information if it … Read More
If you’re creating a substantial amount of content for your company’s social media channels, you may have gotten into the habit of posting the same type of content each week. If you fall into a repetitive pattern, your followers could … Read More