KWSM

Stick to one thought per post. Write less, not more. Put the important stuff first. When writing content for social media, how you say it is just as important as what you say. Much of your audience probably has full time jobs that do not involve being on Facebook all day, so don’t give them long, confusing posts that require lots of time and concentration. Give them scan-able posts that they can learn something from, and get back to work!

When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the dark side,’ they said. They wondered how I would be able to ‘sell things’ when … Read More

Yesterday I attended a valuable Pinterest webinar hosted by Melanie Duncan (if you missed it, you can watch a reply of the webinar here). Pinterest is the third largest social network these days (trailing behind Facebook and Twitter, of course), and its ascent … Read More

You’ve seen them. You’ve deleted them. You’ve rebuffed them. They are the abominable automated direct messages in your Twitter inbox. I don’t know about you, but whenever I see automated messages, I have no hesitation in clicking the trashcan icon; … Read More

Facebook rolled out some new changes the other day, including stronger initiatives for advertising through promoted posts, new admin “roles” for Pages, and post scheduling. In the past, we’ve always discouraged people against scheduling their Facebook content ahead of time. … Read More

Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products, people and companies, brands have reputations and personalities too, and a brand’s voice must always … Read More

Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the … Read More

Blogging. You see everyone and every business do it, and you’re probably thinking, “There are millions of blogs out there, why do I need to jump on the bandwagon?”  Well, there’s a reason (or three) that so many people are … Read More

Staying organized from the get-go will make your life a lot easier down the road. Case in point (or a cautionary tale, rather): When tax season came around this year, I realized that my imprudent negligence of bookkeeping during the … Read More

These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you.  But what does that mean?   Perhaps they will write posts on your page, but often … Read More