Playing “Hide and Seek” with SEO | Social Media Help Desk Episode 71

When was the last time you took a test you knew you wouldn’t fail? This week on the Social Media Help Desk, our host Alexandra Hall is walking through the latest stories in social media marketing with our panel members Layla Lameijer and Olivia Riley as they discuss LinkedIn’s new skills assessment, Pinterest ad changes, […]

What are Website Landing Pages and Why Do You Need One?

Landing Pages

In the vast world of digital marketing, there’s a lot of different lingo thrown around, which can be challenging to learn even for those of us working in the industry. One phrase you may have heard in digital marketing is “landing pages.” Whether you are creating a new strategy or adjusting an existing one, landing […]

What Social Means at KWSM

At KWSM, we pride ourselves on our core values in the office and in our lives. Our core values include being Creative, Communicative, Team Oriented, Uncommonly Organized, Loyal, Passionate, and this week, we’re talking all things Social.  Internal Being social starts on the inside of the operation here at KWSM. We communicate both personally and […]

Why it’s a Bright Idea to Attend Social Media Bootcamps

Here at KWSM: a digital marketing agency, we pride ourselves on being digital marketing experts, but nothing excites us more than helping businesses succeed on social media. The KWSM Atlanta team just hosted their LinkedIn Bootcamp packed with marketing tips and tricks! It was a great success and extremely insightful. This prompted me to ask […]

Create Your Campaign on the Go with Pinterest

Worried you have no time for advertising? What about keeping your Twitter and LinkedIn pages up to date and looking the way you want it? Well, this week your favorite social media platforms are rolling out new updates to do just that!   Strengthen Your Credibility with LinkedIn’s New Skills Assessment LinkedIn is testing a […]

Adding Items to Your Facebook Store, Is it Worth it?

Facebook Store

When Facebook created the Facebook Store, many e-commerce businesses were excited for the opportunity to leverage Facebook’s popularity to reach more consumers and sell more products.  Now that this feature has been available for an extended amount of time, is it really worth it? Are Facebook users really using it to purchase products? What is […]

Calling All Angels: KWSM OC’s Summer Outing

Baseball is synonymous with summer.  We often enjoy our summer team outing on the boat, but this year it was all about balls and strikes.   Most of our days here in Orange County are sunny and 75 degrees, and nothing screams summer like a good old fashioned baseball game. In case you didn’t know KWSM […]

How to Disconnect in a Connected World

We are always on and always connected. Whether it’s at work responding to hundreds of emails or streaming our latest binge-worthy show, we are constantly connected. The internet has become one of the essentials of surviving in the world today. It’s almost as important as the air we breathe and the water we drink. So, […]

Facebook and LinkedIn Make Marketing and Managing Accounts Easier

Just when you thought social media couldn’t get any better, it does! Facebook and LinkedIn made important changes this week that streamline both platforms. YouTube is utilizing live streaming to reach a much bigger audience. Having Trouble Managing Multiple Accounts at Once? Facebook has an Update for That!  Facebook wants to make life easy. With […]

What Does the Social Media Landscape Look Like in 2019?

Social media networking platforms are always in flux. Updates seem to occur daily, and every few years, a new player emerges on the market and disrupts the existing social media landscape. But why should this matter to you, a business owner? As the primary decision-maker of your organization, having an understanding of the current social […]

Core Values at KWSM a digital marketing agency