KWSM Atlanta Takes a field trip to Lake Burton!
KWSM Atlanta knows how to work hard–and play even harder. The Atlanta team took a well-deserved trip to Lake Burton, a beautiful man-made lake an hour north of metro Atlanta. When the team arrived we were met by Stephen who was grilling hotdogs (both vegan and non-vegan) with his HR hat on, and Katie […]
A Day in the Life of a Content Editor at KWSM
Each month, we want to show you what a day in the life of a Content Editor (internally referred to as a CE) looks like at KWSM: a digital marketing agency. First up is yours truly – Taylor Glaze. Fun fact, there are two Taylors on our team, which has created a fun environment when […]
3 Simple Cost-Effective Ways to Begin your Employee Advocacy Program in the Workplace
An Employee Advocacy Program is a must in today’s economy. It’s a critical part of the company’s marketing plan and key to its success and longevity within its respective industry. Now more than ever, people are looking towards influencers for genuine advice and insight. In this case, influencers are your employees. Employee Advocacy Programs can […]
In The News: Pinterest Prompts Breathing Exercises, Twitter Introduces LiveCut, and LinkedIn and Pinterest are the New Places for Influencers
Just when you think social media couldn’t possibly think of something else to update – it does. This week Pinterest added a new feature that picks up on stress pinning and prompts breathing exercises, Twitter adds LiveCut to Media Studio, and LinkedIn and Pinterest encourage you to make more videos if you want to be […]
Facebook Ads Are Changing
If you’re a business owner with a service or product to sell, you’ve likely adopted a Facebook Ads strategy as part of your digital marketing efforts (if not, we can help change that!) You may be running and managing the ads yourself, or perhaps you’ve outsourced the task to a digital marketer or agency. Either […]
Tell Your Story With YouTube!
Last year YouTube introduced YouTube Reels, a feature on the video platform that took a page straight from the books of Instagram, Snapchat, and now Facebook. Now called YouTube Stories, this feature is very similar to the now popular Instagram stories but they are not exactly the same. Here’s what you need to know about […]
Christmas in July | Social Media Help Desk Episode 27
It’s Christmas in July, and we’re celebrating! This week on the Social Media Help Desk, Content Editors Ivana Hermida and Layla Lameijer got together with our guest host Alexandra Hall to discuss the week’s trending social media topics from Instagram’s hidden likes to Facebook’s new holiday marketing plan. The Mystery of the Missing Instagram […]
What it Means to Take Ownership at KWSM
At KWSM, we pride ourselves on our core values (see below), but we also incorporate many other traits to better our day-to-day roles as digital marketers, such as taking ownership. What does it mean to take ownership at work? Taking ownership is about taking initiative. We take ownership when we believe that taking action is […]
Get Ahead on Your Holiday Marketing with Facebook’s New Guide
Christmas in July? According to Facebook, it’s never too early to start holiday planning. As one of their longest-running and largest research studies to date, Facebook IQ has compiled a complete holiday marketing guide with over 30 dynamic insights to help navigate your 2019 campaigns. “Connecting someone with the right gift at the […]
In The News: Instagram Hides Like Count, Twitter Gets a New Look on Desktop, and LinkedIn Reveals its Algorithm
Sometimes with social media updates, there is no “heads up!” given. This week users on Instagram and Twitter experienced this, while LinkedIn revealed the result of a shift they also made right under their user’s noses. Here is what’s changed in social media this week. Instagram Hides Likes in Several Large Countries for Testing […]
