How to Analyze Your Lead Nurturing Tactics
Lead nurturing tactics are the main pieces of your marketing strategy that help build relationships with your prospects and turn them into customers. There are many ways to go about building a marketing strategy to support these conversations. Whether your focus is nurturing leads with social media, email marketing, or anything in between, it’s important […]
How to add Video to Your Website
Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site longer. Video of your product shows visitors how it works, rather than tells them. Video […]
This Atlanta Non-Profit Used Influencer Marketing To Spread An Important Message
While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability to expand reach and drive a higher percentage of conversions and goal completions: influencer marketing. Influencer marketing is best deployed when you need to reach […]
4 Tactics to Nurture Online Leads with Social Media
Social media is so much more than just posting a photo or video on your newsfeed. It can help you reach a variety of goals, including building brand awareness and obtaining qualified leads. When used in combination with your other marketing tactics, you can use your social channels to help you generate and nurture online […]
Five Types of Email Automation
Email automation is a great way to reach your audience at specific points of the buyer’s journey. This can be done in many ways, but we will focus on five: welcome email, campaign based, e-commerce based, date based, and reminder based. Many companies can get people to sign up for their emails, but what you […]
3 Characteristics of an Effective Email
Emails can be used in a variety of ways to help nurture and generate leads. Using tactics like newsletters, drips, and e-blasts, you can provide your customers and prospects with the information that will help them make a purchase more quickly. Although those three email types differ in structure and purpose, they all contain the […]
How Do I Network My Company on LinkedIn?
In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced Search can help you find people in the area and specific job titles you target. Another useful tool is the Invite function, which allows admins to […]
Benefits of Conversational Marketing
Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your website, customers want a more personal approach. Conversational marketing puts each customer right where they should be, at the center. Conversational marketing can be played out […]
How to Nurture Online Leads with Email Drips
Email marketing is an effective way to drive traffic back to your website, build relationships with your audience, and showcase your industry expertise. Email drips are one main tactic many businesses use to facilitate and nurture conversations with customers and prospects. Drips are a series of emails sent out to your audience, with the goal […]
Are Google Reviews Important to for Local SEO & the Map Pack?
Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain, the more your website can grow in those areas. There are many things to consider in your SEO strategy, […]
