In the News: Facebook, Instagram and Pinterest Make Updates to Promote Users to Shop
As businesses continue to take a hit as they keep their doors closed, platforms such as Facebook, Instagram, and Pinterest have taken action to help make online shopping easier and more accessible for users. Facebook Announces “Shops” Facebook Shops allows businesses to set up a free, online store for customers to access on both Facebook […]
Content to Inspire Your Business’s TikTok Strategy in 2020
Not only is TikTok one of the fastest-growing platforms in the world, but it also rates as having the highest social media engagement rates per post. As social platforms go, TikTok is relatively new. Since its launch in late 2016, however, it has seen an explosion of growth, that other popular platforms like Instagram took […]
3 Reasons to Rebrand Your Company
Your brand amounts to how your company is perceived in the minds of consumers and is defined by the experiences they have with your company. As important as branding is, it can easily become stagnant as businesses lack the time to make a change – or don’t realize a change is necessary. If you’ve found […]
New LinkedIn Ads Targets: Growth Rate & Top Ventures
LinkedIn Ads are becoming increasingly more popular for businesses looking to generate new business online. Since it is mainly used in a professional setting, it is especially popular with B2B ventures and companies who are looking to get the attention of senior-level executives. LinkedIn has been innovating its platform significantly in recent months, in an […]
Preparing For The Future | Marketing Tactics As Businesses Begin To Reopen
As businesses across the nation begin slowly reopening their doors after the COVID-19 pandemic, a whole new set of questions are emerging. KWSM’s Marketing Solutions Managers Wendi Liechty and Jason Brady address some common concerns when it comes to marketing your business in our latest webinar. How Do I Plan For A Strong Recovery? It’s […]
Setting Goals and Creating a Vision with the EOS Model
The quarantine and stay-at-home order has kept many of us from our normal rituals, but the power of technology, and a little flexibility from our team, ensures that nothing keeps us from our quarterly professional development workshops. Each quarter, the KWSM Team gets together for an afternoon of growth and learning with a guest […]
In the News: LinkedIn Launches Polls, Facebook Expands Ad Safety Controls and YouTube Helps Marketers Looking to Reach Viewers From Home
At a time when staying home is the new normal, social media platforms such as LinkedIn, Facebook and YouTube are working on new features that Marketers can use to create a more engaging experience for their audiences. LinkedIn Adds Polls It’s official! LinkedIn has finally added polls to their platform. LinkedIn polls can be shared […]
3 Benefits of Using Pinterest for Your Fitness Brand
The Pinterest community is dominated by users looking to be inspired. Health and fitness are among some of the most popular topics on the platform. Is Pinterest a part of your fitness marketing strategy? Whether you run a gym or sell workout equipment or supplements, Pinterest can be a great tool to connect with your […]
KWSM Leadership Program: A Challenge of Perspective
I was recently a participant in the KWSM Leadership Program, a comprehensive 12-week training led by KWSM President Katie Wagner. Before this program, I thought being a leader meant being in the forefront, having more power, and leading from the front. However, my idea of leadership has completely changed. Being a leader is about being […]
Why Facebook and Google Are Stepping Up Their Video Chat Game
Zoom has become a household name thanks to the ongoing COVID-19 pandemic. Virtual meetings have surged over the last few months as people look to connect from home for both business and leisure. As a result, several platforms, including Google and Facebook, are increasing their functionality to allow more people to connect. Facebook has created […]
