6 Vital Website Ranking Factors in 2021
Search engine optimization (SEO) is a continuously moving target. As more websites get added to the internet each day, it is important to continually optimize your website to earn and maintain your rank (the spot your website shows up in the search results). The goal is to be in the 1st spot, but anywhere in […]
Tips for Using Facebook Posts to Drive Website Traffic
If you’re anything like us, you work hard to build your Facebook audience and keep them engaged. You also probably put in considerable effort behind the scenes to keep website traffic up. But who says these two tasks have to be mutually exclusive endeavors? Facebook is a powerful tool for driving traffic to your website […]
Event Support Through Digital Marketing | The Rolls Royce Cullinan Unveiling
At KWSM, our skills and experience extend beyond digital marketing, and often, our digital work is part of a bigger marketing strategy. In 2018, we had the chance to collaborate with EPURI Energy Drinks and Rolls Royce OC for a once in a lifetime opportunity – the unveiling of Rolls Royce’s first SUV, The Cullinan. […]
Free Tools to Make Crafting Social Media Posts Easier
From scheduling and reporting software, to project management software and CRMs, there are plenty of heavy-hitting tools for social media managers, but sometimes it’s the small things that make the day-to-day of your social media plan run smoothly. Here are a few simple tools that make crafting our posts—writing copy, creating images, and hashtagging—a little […]
In the News: Google Introduces New Ways for Your Ads to be Discovered, Facebook Puts More Emphasis on Profile Verification, and Instagram Creates Features for Creators
During this time when so many companies are suffering due to business closures and lack of spending, many business owners are turning to social media for guidance. Social media platforms are stepping up with new features to help businesses market in uncertain times. Google Re-introduces Discovery Ads According to Google, “86 percent of online consumers […]
Why Your Law Firm Should Be Blogging
Blogs are a great way for lawyers to show their legal expertise and increase their company’s digital presence. 77% of web users regularly read blogs and discovered new businesses through these articles. That means your firm has a higher chance of being discovered by new clients just by sharing information on your website. Is blogging […]
New Ways To Video Chat On Social Media
It’s a new twist to Facebook’s launch into the ever growing world of video chatting. The Social Network has now added the capacity for Instagram users to get in on the action from their Instagram Direct inbox. In May, Facebook launched a new feature called “Messenger Rooms” as an alternative to the popular Zoom app, […]
User-Generated Content: Let Fans Boost Your Brand
Want to expand on the content created by your digital marketing team? It’s time to harness the energy of consumers. User-generated content (UGC) is any type of content – images, videos, reviews, comments, podcasts, etc. – created about your product or service by individual people rather than your company. By integrating the following elements throughout […]
How to Lead Without Being a Manager
There is a common misconception that you have to be in a management position in order to be a leader in your organization. Just a few months ago, I believed these two things went hand in hand as well. After going through an extensive 3-month Leadership Training at KWSM: a digital marketing agency, my opinion […]
In the News: Facebook, Instagram and Pinterest Make Updates to Promote Users to Shop
As businesses continue to take a hit as they keep their doors closed, platforms such as Facebook, Instagram, and Pinterest have taken action to help make online shopping easier and more accessible for users. Facebook Announces “Shops” Facebook Shops allows businesses to set up a free, online store for customers to access on both Facebook […]
