How to Create Effective GIFs for Your Social Media Strategy
The use of Graphics Interchange Format, known as GIFs, has skyrocketed since the onset of COVID-19. According to GIPHY, the popular GIF discovery platform, searches jumped 65% from February to April of this year, primarily for images representing positive mental health and connection with loved ones. GIFs have always been shared between individuals wanting a humorous […]
Businesses on a Budget Can Still Reach their Audiences Organically
As we navigate and push forward through these difficult times, many businesses may be concerned that even though online marketing is essential, it will cost too much. The good news is, much of your social media marketing can be done organically without the need to invest in paid online advertising. Below are some simple strategies […]
4 Ways to Make Crucial Business Decisions
As a business owner or leader, you are expected to make some important business decisions in the coming months that you never planned for. There is likely very little previous experience you can depend on to help you make the right decision. In the words of Maimonides, “The risk of a wrong decision is preferable […]
Schedule Instagram Posts with Facebook Creator Studio
Facebook business page admins have long been able to schedule posts in advance. Despite having been acquired by Facebook in April 2012 – just 18 months after its launch – Instagram has been without a scheduling feature. And posting from your desktop? You could forget about it… until now. It should be noted that at […]
In the News: Facebook Tests Out New Stickers, Twitter Enhances Threads and YouTube Makes Buying Products Easier
As more users spend more time online, the social media platforms are doing their best to make it easy for users to navigate with ease. Facebook is testing out new stickers, Twitter making it easier to see conversations and YouTube is helping to make shopping a breeze. Facebook Creates New Stickers One sticker that Facebook […]
How to Use Facebook Messenger to Enhance Your Marketing Campaign
Facebook can be an effective tool to reach your customers where they hang out. Facebook Messenger is an underused tool that makes your marketing campaign more successful. Facebook has 1.3 billion active users, but only 31% of businesses are currently using Facebook Messenger to support their digital campaigns. This means your business can dominate the […]
How To Use LinkedIn Events To Promote Your Next Event
You may already be familiar with Facebook Events, but have you tried LinkedIn Events? This feature allows you to promote any upcoming webinar, workshop, product launch, or your next in-person event. Here’s what you need to know to start leveraging this tactic. LinkedIn Events What exactly are LinkedIn Events? Much like Facebook, this social […]
Social Media Changes We Can Expect For The Future
As the nation begins to slowly reopen, we can expect to see big changes to the way we’ll now interact, shop, and dine. Social Media is no exception; things have undoubtedly changed over the course of our COVID-19 isolation, and will forever be altered. Take Instagram, for example. With more than 100 million users, the […]
Getting Started with Your B2B Digital Marketing Strategy
The goal of business-to-business (B2B) marketing is to meet the needs of other businesses rather than consumers (known as B2C marketing). The days of cold-calling are over as more and more professionals are turning online for insight into how to meet their business needs. While B2C marketing is often a short-lived relationship, consumers involved in […]
Why Your Website Needs a Lead Magnet
Lead generation has become a hot topic among business owners. At the top of the agenda is having a lead magnet available on their company website, to gather emails from prospects. There are several reasons why you should have a lead magnet. I’ll explain how you decide what kind of lead magnet is right for […]
