San Diego is the second largest city in California. With lots of booming businesses, standing out can be a challenge. However, it’s important to remember how to reach your local audience and engage in your immediate community through social media. … Read More
3.96 billion people are active on social media. This gives businesses a great advantage to reach their ideal customers through their marketing campaigns. Running social media marketing campaigns on top channels like Facebook, Twitter, LinkedIn, and even TikTok can help … Read More
There are a variety of different ways to utilize Instagram to tell your brand’s story and reach new audiences. A great way to connect with followers and showcase a more personal side of your brand is through Instagram Stories. They … Read More
Instagram stories have been a popular feature that the social platform released in 2016. From there, the story feature on Instagram quickly gained popularity amongst users and was one of the most common ways to share content on the platform. … Read More
As technology evolves, so does the way we find new businesses. Google has become one of the number 1 means of finding consumer goods, restaurants, services, and more. The way we search on Google is even evolving! According to Neil … Read More
In order to keep your small business going strong, you need to be able to adapt. In the past year, we’ve seen many businesses pivot their marketing strategies in response to the pandemic. As the year has progressed, more challenges … Read More
Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses … Read More
When representing your brand on social media, you must be consistent when it comes to sharing content. Your followers want to know what’s going on with your business and enjoy seeing timely updates. Therefore, consistency is key when it comes … Read More
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep … Read More
Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. … Read More