We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize … Read More
At KWSM, we value teamwork, and work to cultivate a collaborative environment. A recent client event showed us how powerful the results can be when we use all of the agency’s capabilities to support a common goal. Read on … Read More
Your customers are an integral part of your business. Without them, your company wouldn’t thrive or even exist. When you’re providing customer service, maintain this mindset in order to assist yourself in delivering a helpful experience. Here are three ways … Read More
If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI on an Instagram post because clickable links have never been … Read More
Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social … Read More
LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media this week. LinkedIn Introduces Salary Insights LinkedIn is bolstering its … Read More
Facebook is getting a head start on spring-cleaning! The social network is decluttering the Ads Manager in an effort to streamline the way businesses measure their ad campaign performance. Facebook will be removing any metrics they see as redundant, outdated, … Read More
When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that vendor creating a brand and telling their story through their … Read More
Instagram is a massive platform, one with incredibly engaged users, and a chance to show off your company visually. It can bring out personality for your brand, connect you to popular influencers, and open your brand up to millions … Read More
If you are an avid blogger or a reader of blogs, you no doubt are familiar with Listicles, write-ups on social that offer you content like, “the 27 best vacation spots,” or “the 18 famous athletes with their own brands.” … Read More