Every year, more business owners and CEOs learn how social media can help grow a brand’s presence. Social media allows companies to connect with their consumers in a way that offers a more personal connection and a lot more immediacy. … Read More
Instagram is taking on cyber-bullying. Meanwhile, Facebook wants to perfect its polls by adding a video component, and the platform is also unveiling an ad archive. These are some of the stories making news in social media this week. Instagram … Read More
Facebook is turning things up to 11 for both its Stories and Newsfeed by adding music. Meanwhile, Twitter wants to take conversations even more real-time with the introduction of icebreakers. And Snapchat continues to feel the pressure from other platforms, … Read More
Everyone hates customer service. Well, maybe “hate” is a strong word. At the very least, we can all agree that it’s a chore to call customer service. According to a Sprout Social survey, 90% of people have used social media … Read More
Running social media channels isn’t easy. Sourcing content, posting, checking your analytics… It all gets overwhelming from time to time, especially when you’re in charge of other parts of your business. Typically, social channels are the first piece to fall … Read More
One of the toughest parts of running social media is keeping up with how social media evolves. It’s easy to keep track of the new vernacular, the latest memes, and the biggest influencers, but keeping up to date on what … Read More
A happy consumer that shares their experience with your brand is the best social proof your brand could ask for. Reviews can make or break your credibility, so knowing how to utilize them is important. Consumers are more inclined … Read More
Admit it, every time you get a new page like, you get a little kick of adrenaline. We’ve all spent years chasing likes on our Facebook pages. For a long time, it was the de facto metric people looked … Read More
Chances are you’ve heard about this before, but in case you haven’t: video is your important! There has been no slow-down in the support for video across the social media platforms. Even if you’re posting YouTube videos and doing the … Read More
We have seen a massive increase in social media over the past few years, with tremendous growth in both the personal and professional spaces. Government agencies are using it to communicate with the public and media. Since the oversaturation of … Read More