At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing … Read More
August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! … Read More
Facebook is one of the oldest social media platforms out there, but it certainly isn’t out of date. The social networking app continues to evolve and innovate experiences on the app. Facebook has been slowly integrating “grid view” to more … Read More
Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th … Read More
Are you looking to make your mark in the business world and start networking the right way? When asking others in the business world what the top networking platform is, most would say LinkedIn. LinkedIn is a great way for … Read More
What is Pay-Per-Click Advertising? Pay-per-click, commonly known as PPC, is a digital marketing tool where businesses pay every time their advertisement is clicked. PPC focuses on results with the targeted audience, whether that be sales growth, lead generation, or brand … Read More
Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here … Read More
Social media apps are a great tool for bringing awareness to your business. The opportunity to engage with people in your target audience is invaluable and regular social media management is key. However, using apps each day can be a … Read More
Everyone is talking about the newest social media addition, Facebook Reels. With the recent growth in popularity from TikTok, Facebook has been trying its hand in creating a similar video creation tool for its platform. As of September 29, 2021, … Read More
Social Media and Ads is our third course in this fall’s Digital Marketing Bootcamp. This series of courses was built to help business owners like you get the most from your marketing. This Bootcamp class is co-led by KWSM Digital … Read More
