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Videos have become the pinnacle of marketing for businesses across all industries. Static images and compelling writing alone won’t get you the results you are looking for. Video marketing has now become an essential part of any effective marketing campaign. … Read More

With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on … Read More

Facebook videos are a great way to engage with your audience and promote your business online. There are 8 billion video views on Facebook every day. With so many users looking for videos on the platform, your videos must get … Read More

At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing … Read More

August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! … Read More

Facebook is one of the oldest social media platforms out there, but it certainly isn’t out of date. The social networking app continues to evolve and innovate experiences on the app. Facebook has been slowly integrating “grid view” to more … Read More

Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th … Read More

Are you looking to make your mark in the business world and start networking the right way? When asking others in the business world what the top networking platform is, most would say LinkedIn. LinkedIn is a great way for … Read More

What is Pay-Per-Click Advertising? Pay-per-click, commonly known as PPC, is a digital marketing tool where businesses pay every time their advertisement is clicked. PPC  focuses on results with the targeted audience, whether that be sales growth, lead generation, or brand … Read More

Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here … Read More