Running effective Facebook ads can be a successful way for your business to reach your biggest marketing goals, including sales, lead generation, and brand awareness. The platform allows you to run a variety of ads on both Facebook and Instagram … Read More
The content you see on your Facebook News Feed may look slightly different thanks to a new algorithm. The revision is an attempt to put more emphasis on transparency and original reporting by boosting content from websites that provide information … Read More
2020 has been a challenging year for many businesses. With the COVID-19 pandemic and state lockdowns, businesses are shifting their traditional marketing strategies. As society tries to function in the new normal, planning for the current and future success of … Read More
Instagram announced a new feature that will allow some users to create ad campaigns without linking to a Facebook Page. According to the social media giant, “You can now create Instagram ads without having a presence on Facebook. If you … Read More
If you manage a Facebook page, you may fondly recall when anyone was able to edit any link preview to a post. In an effort to crack down on misinformation being spread on its platform, Facebook removed users’ ability to … Read More
A Facebook advertising boycott for the month of July is gaining momentum among some major brands. Companies such as Ben & Jerry’s, Eddie Bauer, Patagonia, REI, and The North Face have all pledged to pull advertising money from Facebook and … Read More
Is your Atlanta business struggling to stay afloat amid COVID-19? It seems even though many have reopened their doors, the pandemic is still wreaking havoc on local businesses in various industries. As a digital marketing agency in Atlanta, we … Read More
KWSM Social Media Bootcamp is back this August, and this time it’s virtual. Historically, our Bootcamps are a 4-week learning opportunity for business owners or marketing managers to deepen their understanding of popular social media platforms – Facebook, Instagram, LinkedIn, … Read More
Facebook recently announced Facebook Shops, the newest option for businesses to sell their products and services online. The concept was created to live within the Facebook platform and allow shoppers to make purchases without ever leaving Facebook or Instagram. Your … Read More
If you’re anything like us, you work hard to build your Facebook audience and keep them engaged. You also probably put in considerable effort behind the scenes to keep website traffic up. But who says these two tasks have to … Read More