What is Brand Storytelling?
Who is the hero of your brand story? This question is critical to how we help our clients connect with their customers. Because if
Who is the hero of your brand story? This question is critical to how we help our clients connect with their customers. Because if
Do you find yourself in a never-ending cycle of hiring just to see your top talent walk out the door? You’re not alone. Organizations
Why is employer branding important, and how could it benefit my business? Struggling to attract and retain top-tier talent? You’re not alone. Many growing companies
Given the current geopolitical climate, the rise of AI usage, and growing insight into how various search engines and social media platforms can gather user
Journalism and marketing have worked hand-in-hand together since the horse-and-buggy days. Brand journalism, however, takes marketing to the next level by using story to grow
What is brand journalism, and how does sharing your company’s story make marketing more effective for your business? As a Senior Copywriter at KWSM (and
Businesses, like people, are entities that have character traits, personalities, and histories. If you own a business that lacks either brand direction or brand story,
Those who grew up within the last sixty years, since the Golden Age of Advertising which defined the 60s, are hyper aware of the narrative
The marriage of social media and content marketing has meant that many brands must rethink how their brand voice connects with their audience in the
Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand