Hop On Board the Vertical Social Media TV Train
You spot something epic; and like millions of others, you stop to pull your phone out to record it. Question: do you hold your phone vertically or horizontally? If you said vertically, you’re like many others accelerating the trend of vertical videos on social media. YouTube, IGTV, Snapchat, Facebook Watch…social media TV is on […]
KWSM Livestreams from the Social Media Help Desk
It’s no secret. Livestreaming is all the rage for rabid fans of social media, and the platforms are pushing the media, too! We have livestreamed events, contests, and even product demos for clients, and they have been met with tremendous success. We often see 10x the reach and engagement of a static post, and we […]
Facebook, Instagram, and Google are increasing the Value of their Video Streaming Apps
Video viewing on social platforms has grown over 80% year over year. Facebook, Instagram, and YouTube are vying for all those eyeballs. Each platform is elevating its video and live-streaming game in order to woo you. Here are some social media trends in the news this week. Instagram Stories are cross-posting to Facebook Your eyes […]
LinkedIn Updates Its Endorsements
LinkedIn is getting a refresh! The professional networking platform recently announced it would be making changes to Endorsements, a feature that lets your connections give their stamp of approval to your skills and qualifications. Unlike other social networks that are constantly undergoing routine maintenance and introducing new updates and changes, LinkedIn seems to be a […]
Keeping up with the Trends on Social Media
With the ever-changing landscape of social media, it can be hard to keep up. The popularity of particular channels, as well as the way businesses utilize these channels to market their company, is constantly shifting as social media changes over time. You’ve realized the importance of social media, but understanding and staying up to date […]
3 Social Media Mistakes That Hurt a Business
If you own a business, having a social media presence is a must. But there’s a big difference being online and running social media properly. Many businesses will start up pages on multiple platforms and then put all of their faith into their new online existence to bring them profit. However, it takes much more […]
KWSM And The Chocolate Factory
Last Friday, we had our sweetest team outing ever. The KWSM Team spent a couple of hours at the ChocXO chocolate factory in Irvine, California to celebrate Nick and Natalie’s KWSM workiversaries! At KWSM, it’s tradition to celebrate our coworkers’ workiversaries every year with a special team outing. Katie truly values loyalty and a commitment […]
3 Tips To Improve Your Brand’s Pinterest Account
At first glance, Pinterest might look to be nothing more than a visually appealing collection of mouth-watering food, DIY décor ideas, and destination weddings galore. But don’t let that fool you! Behind all those pretty pictures is a network of more than 100 million users, eager to consume content – that’s over 100-million potential customers, […]
3 Reasons to Try Social Media Advertising
Over the years, social media has developed from platforms where people communicated solely with family and friends, to robust platforms where people reach out beyond their closest circles to make new friends, and connect with businesses. What once was added value for businesses, social media is now essential. That’s because so many see a brand’s […]
Do You Know If Your Pins Are Missing Something?
Pinterest is about as visual a social media platform as there can be. Pinners head there to find inspiration, shop around, and to see what is trending. It is important for businesses to have pins that will stand out from the crowd. When you pin you need to ask yourself, “Are my pins “Pinteresting”? It […]
