Top 10 PR Mistakes to Avoid

Reporters holding up microphones and asking difficult questions

When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies make common mistakes that immediately put their emails in the trash. Here are the top 10 PR mistakes you can easily avoid and increase your chances of landing a media […]

Boosting MQLs with LinkedIn, SEO Optimization, and Digital Ad Campaigns

An established Branding Agency recently contracted KWSM because they needed assistance with driving more marketing qualified leads (MQLs) in order to boost sales. Additionally, their search engine optimization was in need of a boost to get in front of more potential clients through organic search.   The Problem The client had been struggling with their […]

Instagram Feed Refresh: What You Should Know

Instagram feed refresh

The recent Instagram feed refresh has been rolling out to take on rival social media channel, TikTok. This new design will impact the standard square format, increase favoritism for Instagram Reels,  and launch story customizations.  Here are the changes you should know that could impact your current social media marketing strategy. Instagram Feed Refresh The […]

What is New for The Google Shopping Experience?

friends riding a rollercoaster with mouths open, screaming and laughing and holding hands

Google Shopping + Google Marketing Live 2022 If you run e-commerce and you have products in Google Shopping, you probably look forward with anticipation each year to Google Marketing Live, where the company announces new innovations in the platform.    Google recently held its big event, and we want to break down some of the […]

3 Digital Marketing Tactics to Complement Your Social Media Marketing

Digital Marketing Tactics to Complement Your Social media Marketing

Social media marketing is a great way to begin to build relationships with your new customers. Platforms like Facebook and Instagram can also facilitate relationships with your current customers and continue to build loyalty. With your efforts on these channels, you’ve already got a great social media marketing strategy. Complement it with these three tactics […]

How Does Social Media Marketing Help Your Business?

social media marketing

Social media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here are more benefits of social media marketing than can help your business reach your top […]

Brand Journalism: Finding the Heart of Your Business’s Story

Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand journalism stands in that gap, providing both internal teams and external customers with social, emotional, and practical insights into a business’s brand. What Is the Difference Between Brand Journalism and […]

3 Key Areas That The Metaverse Will Improve

The Covid-19 Pandemic has accelerated the growth of the digital sphere. It was a rocky start (you’re on mute!), but with time, the world started to adapt to this new norm. Back in October of 2021, Mark Zuckerberg introduced Facebook’s rebrand, Meta. Meta’s focus will be to bring the Metaverse to life and connect people […]

KWSM Celebrates The First Annual “Taylor Lizura Day”


On May 23, KWSM celebrated the 6-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training.    Last year, on her 5-Year workiversary, the agency declared May 23 to forever be known as “Taylor Lizura Day” – a day where all KWSM team members can […]

How to Create a Loyal Community Online

Your message is important. Getting it to the right people on the right channel can help you build a loyal community online. These strong relationships, if cared for, will turn shoppers into your biggest supporters! Here are several ways to develop these lasting connections using your content marketing efforts.  Live and Showcase Your Values Customers […]

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