Why Do Social Media Users Follow Brands?
Business owners, social media managers, and marketers of all stripes spend an abundant amount of time trying to figure out why exactly people follow them. It would feel great if it were because they loved the content you were putting out. Perhaps they wanted to make sure all of their friends saw that they’re a […]
You’re Invited! | Social Media Help Desk Episode 45
This week on the Social Media Help Desk, we’re talking connections! From Facebook event invitations to a thoughtful contact form at the event of your site, you’re always looking to make a connection with your audience through digital marketing. Our panel host, Operations Manager, Stephen Wagner, is sitting down with Project Manager, Alexandra Hall, and […]
Facebook Is Merging Messenger, Instagram, and WhatsApp
As Facebook has taken over two other major apps (Instagram and Whatsapp), it’s efforts in more cross-communication are beginning to come into place. Facebook has a plan to merge the three messaging apps within Messenger, Instagram, and WhatsApp. This means that users from any of these three apps will be allowed to message each […]
How to Stay Ahead of Your Social Media Game in 2019
An annual social media report shows some exciting trends for 2019, Facebook is making it easier to message your friends across any of their apps, and Instagram is FINALLY releasing some new ways to link stories, making them much more impactful. Instagram’s Newest Features Will Make Stories Your BFF If you’ve been hesitant […]
The “Shh”per Bowl | Social Media Help Desk Episode 44
The “big game” is right around the corner – are you utilizing the biggest sports event of the year to promote your business? Today on the Social Media Help Desk, I’m sitting down with our host Stephen Wagner and Junior Content Editor Ivana Hermida to discuss the legal issues with saying Super Bowl in your […]
Social Media Bootcamp: The Ins And Outs of Instagram
The second week of KWSM’s Social Media Bootcamp will be on February 8, and we will be covering two platforms that center on the perfect aesthetic: Pinterest and Instagram. During this session, bootcampers will learn how to create content, gain followers, use hashtags, explore analytics, and learn our best practices when it comes to an […]
Social Media Bootcamp: How To Successfully Manage A Facebook Business Account
We are just a couple weeks away from the first Social Media Bootcamp class of the month-long series, and we’re starting with Facebook. After all, it’s one of the most used social media channels across the board for businesses and professionals. During this Bootcamp you will learn how to create a business page, what content […]
How Often Should Your Business Post On Social Media?
Creating a connection with your audience is important, but how often is too often? There is a fine line between being active on social media and being bothersome to your audience. Depending on the social media channels you are using, you are going to want to create a strategy based on the number of […]
New But Not Always Improved | Social Media Help Desk Episode 42
Everyone is always looking for the next best thing. In the social media world, something new doesn’t necessarily mean it’s been improved! This week on the Social Media Help Desk, KWSM President Katie Wagner is sitting down with Content Editor Layla Lameijer and Web Designer/Developer Angie Smith to discuss the newest changes coming to your […]
Social Media Bootcamp: Learn How To Use The Top Five Social Media Channels
Are you ready to get your business in it’s best social shape for 2019? KWSM Social Media Bootcamp is back and ready to help your business achieve all of its resolutions. During the month of February, there will be a social media Bootcamp every Friday covering the five main social channels your business should be […]
