How Do I Measure The Success Of My Social Media Channels?
The question of how to measure “success” is something everyone faces. During school, it was your report card. At work, it might be how you rise through the ranks. There are fairly clear metrics in most situations, but when it comes to social media, the measure of success is far less clear. Being able to […]
A Social Media Break-Up | Social Media Help Desk Episode 47
When your boss is the internet, getting a vacation approved is harder than you might think. YouTube is looking to change that. This week on the Social Media Help Desk we’re discussing YouTube’s new “vacation mode” for creators, why your audience would want to follow your company on different channels, the social media bad habits […]
Precedent-Setting Case Rules It Illegal to Buy and Sell Followers and Likes
It’s safe to say that a lot of us have become obsessed with the number of followers and “likes” our content receives. Many users have even gone so far as to purchase fake followers and “likes” to boost their credibility. One American company went to extreme measures to fulfill their “at least 55,000” account promise […]
How To Create A Facebook Event
Facebook Events are a great way to keep your audience aware of what your business is up to. When you create an event through Facebook, you are strengthening the relationship with your audience while increasing your reach to new users as well. Event pages are not solely meant to promote circumstances that require physical […]
Facebook Goes All In on AI for e-commerce
Snapchat uses a VR feature to celebrate Black History Month, Facebook acquires a new shopping software, and YouTube is changing its algorithm to help you out. These are some of the trending stories in social media this week. Take a Vacation – YouTube’s Got You Covered YouTube has long been known for advocating […]
Breaking Your Social Media Bad Habits
Everyone has a bad habit or two, and you are likely aware of what yours are. While setting out to stop biting your nails or eating cookies before bed is worthwhile, are you paying as much attention to your social media bad habits? Those bad habits are much harder to recognize, but are absolutely making […]
Wild About Web | Social Media Help Desk Episode 46
This week on the Social Media Help Desk, we’re sharpening our design eye with this week’s panel guests, web designers Daniel Thaete and Billy Bates. Your website is the hub for all of your digital marketing efforts and is often your customer’s first impression of your business. Alexandra Hall is hosting the discussion on the […]
Social Media Bootcamp: The Missing Link To Your Digital Marketing
This Friday at KWSM: a digital marketing agency, we will be hosting our third Bootcamp of the month-long series talking all about what could be the missing link in your social media strategy. In its simplest form, LinkedIn is a business and employment-oriented social platform. It is mainly used for professional networking, including employers posting […]
KWSM’s 4th Annual Souper Bowl
At KWSM, company culture is an important aspect of performing our best as an agency. While we keep ourselves busy with executing our clients’ marketing initiatives, we also like to create opportunities to bond as a team. One of our favorite ways to do this is with our annual soup contest that coincides with the […]
Which Social Media Platforms are IN Right Now?
Facebook celebrates its 15th birthday and braces for its biggest challenges, Twitter releases never before seen information to the public, and Instagram and Netflix are teaming up to create a new user experience. These are some of the trending stories in social media this week. Netflix and chill? How about Netflix and Share. There […]
