Should My Business Post Holiday Content for Every Holiday?

holiday content

As a business owner, you want your company to reflect its values online through social media content. Every post gives you the opportunity to amplify your views and what you stand for. One way that businesses accomplish this is by promoting holiday content related to their values. While Christmas and the Fourth of July are […]

How To Create A Digital Workspace

Many of us are settling into our new normal. Whether you’re a digital marketer, teacher, or fitness trainer, we’re all navigating a new way of doing business primarily online. That’s why it’s important to have the right tools in place. Here are a few tips to keep you operating at full speed from the comfort […]

How Do I Shift My Business Strategy Amidst The COVID-19 Outbreak: KWSM Q&A 

In a time of uncertainty, it’s hard to know which way to shift when it comes to marketing your business. KWSM President Katie Wagner and Director of Operations Stephen Wagner sat down for a Q&A webinar to help address that question. KWSM is a digital marketing agency that works with more than 200 clients a […]

Captions or Comments? Where your Instagram Hashtags Belong

As Instagram continually makes changes to their algorithm, it is important for users to keep up in order to stay relevant on their feed. The chronological order of posts on Instagram is long gone and the fight for visibility has become much more tough.   The power of the hashtag can take your content into […]

Staying Organized in the Social Media World

Staying Organized in the Social Media World

Managing your company’s social media accounts isn’t always a walk in the park (there’s a reason companies pay us to do it for them!). Between staying up-to-date on current trends, posting engaging content on a regular basis, and networking with your audience, it can sometimes feel like you’re herding cats. So how do you combat […]

Why You Should Use Twitter Lists

You’ve joined the flock of tweeting birds on social media, but are you utilizing all of Twitter’s best features? Lists are a great way to not only better organize your Twitter feed, but also to increase the level of engagement you receive from others. A list is a curated group of Twitter users, with the […]

Overdoing it on Social Media

Yes, it can be done. You know the old adage, less is more? Well, it applies on social media too! When first starting on social media, it’s easy to get pumped and excited about this new digital terrain where you have all the power imaginable. A little too easy, in fact, to the point where […]

Don't Be Discouraged!

If there’s one piece of advice that I could give business owners regarding social media, it is to not be discouraged. When you first start your business, chances are people aren’t busting down your doors and begging for your product or service. Customers and sales trickle in slowly, then gain momentum after time.  This is […]

Core Values at KWSM a digital marketing agency