Can My Brand Use Influencers?
Over the past few years, using influencers for marketing both on social media and other digital platforms has become increasingly popular for brands, and this trend shows no signs of slowing down. In fact, from 2020 through 2021 alone influencer marketing is expected to grow 42 percent. So, how do you decide if influencers are […]
How Often Should My Small Business Blog?
Blogs are a large part of many small business owners’ marketing plans. Blogging helps businesses speak directly to their audience. Although many companies enjoy the idea of regular blogging, they don’t know how often they should be posting to their site. Is it once a day? It is once a week? The answer can be […]
Case Study: Optimizing Lead Generation Opportunities To Convert Website Traffic Into Leads
At KWSM, we create opportunities for clients to bring in new business for their brands. For one client in particular, Contour Light, we help establish the Contour Light System as the highest quality red light therapy technology on the market and spark practitioners’ interest, such as chiropractors and acupuncturists, in purchasing a system for their […]
How To Successfully Live Tweet an Event
Live tweeting is a great way to keep your followers engaged and interested in what’ s going on around your brand. Sharing a play-by-play of an event or being part of one that is based around your brand lets anyone interested who couldn’t attend feel like they are a part of what’s going on. Think […]
The Future of Social Media is Here: Instagram Monetization
During the recent Instagram Creator Week, Instagram made a major announcement: In the coming months, some accounts will be able to leverage new tools and profit with Instagram monetization. This ability to profit off of the platform could be a major opportunity for creators, businesses, and brands that are already creating content to post […]
Social Media Tips for Small Businesses
At the end of 2020, there were over 30 million small businesses in the U.S. This number has continued to increase in 2021. Despite this boom in entrepreneurship, 50% of small businesses struggle to make it past their first year, largely because they don’t know how to promote themselves. One key ingredient missing in many […]
The Benefits of Using an Influencer for Your Brand
Influencers have quickly taken the world by storm. Oftentimes, these social media phenoms rapidly gain a loyal following and skyrocket to instant fame. Influencers started simply as creative and trendy personalities, but have since grown into brand ambassadors—and have become their own brands. Utilizing an influencer for your business marketing campaign comes with many benefits, […]
TikTok’s Lead Generation Feature is a Game Changer
TikTok has been around for almost 5 years and we STILL see so many companies dismiss this platform, because of thanks to the perception that it’s theirfor a younger demographic and has limited B2B features. In April of 2021 the popular social media platform launched TikTok’s lead generation feature that is, and it’s changing the […]
How Social Media Apps are Supporting Pride Month and the LGBTQ+ Community
June isn’t just the start of summer, it is also the start of the month-long celebration known as Pride Month. During this month, businesses and individuals alike celebrate the progress that has been paved by LGBTQIA+ community. It is a time to remember and recognize the painful past that the community has endured, but it’s […]
3 Common Lead Generation Mistakes
Lead generation is a marketing strategy that many businesses use to connect with their customers. This strategy is focused on moving prospective customers through the sales funnel to ultimately make a purchase. Although this can be a very powerful marketing strategy, many businesses don’t achieve ideal results. Here are the most common mistakes businesses make […]
