4 Elements to Include in Every Blog Post

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If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create … Read More

How to Write an Effective Social Media Caption

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A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand … Read More

3 Ways to Improve Your Social Media Marketing for 2021

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The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time to start fresh and improve your current marketing techniques. If you’re ready to level-up your … Read More

The Art of the 24 Hour Social Media Story 

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We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of the 24 hour story. While you could post the same content to each platform for … Read More

How to Optimize Your Business’s Yelp Page

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In the time of the social media giants – Facebook, Instagram, LinkedIn – some of the smaller players tend to get overlooked. One of these small (but mighty) players is Yelp. Yelp boasts an average of 178 million unique users … Read More

3 Ways for Your Business to Create Content That Shines on Social Media

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It’s no secret that social media is a crowded space. From friends to family, businesses large and small, and even influential pets, everyone has a social media account.    In such a crowded space, how do you create content for … Read More

3 Tips for Success in the Ever-Changing Social Landscape

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In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition.    This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of … Read More

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